TEKsystems · 6 hours ago
Digital Marketing Strategist
Orlando, FL
Full-time
Hybrid
Senior Level
$40/hr - $40/hr
5+ years expTEKsystems is a leading provider of business and technology services, and they are seeking a Digital Marketing Strategist. The role involves developing and executing marketing strategies, overseeing digital marketing programs, and enhancing customer communications through various channels.
Information Technology
Responsibilities
Refresh, rebrand, and streamline automated communication templates across lifecycle programs
Understand CRM systems, operational messaging workflows, and how source‑system payloads translate into outbound communications
Partner closely with product and engineering teams to inform and align on messaging logic, data inputs, and lifecycle triggers
Apply lifecycle marketing knowledge to enhance messaging relevance, personalization, and timing
Review logic, QA, and performance of existing trigger journeys
Navigate journey‑orchestration platforms (e.g., Adobe Journey Optimization or similar) to validate setup, ensure proper testing, and identify optimization opportunities
Support strategy for refining trigger criteria, segmentation, and personalization tactics
Partner with technical teams without owning hands‑on build work
Develop and execute strategies that communicate the value of customer accounts and profiles
Lead messaging frameworks that explain the benefits of account creation, preference management, and data‑powered personalization
Bring deep understanding of SMS/text messaging strategy, including lifecycle flows, compliance considerations, and value‑driven use cases
Simplify and clarify how customers can use accounts to improve their experience (e.g., check‑in processes, digital identity, ease of access, personalization)
Craft customer‑facing value propositions that reinforce privacy, data protection, and trust
Support cross‑functional alignment with stakeholders across product, brand, marketing, and executive teams
Design and oversee digital marketing programs for new ventures, including concept development, data readiness, ICP definition, tactical deployment, reporting, and optimization
Grow venture‑specific databases that feed acquisition and nurture programs
Own dynamic content strategies tailored to lifecycle stages (awareness → activation → conversion → retention → win‑back)
Implement multi‑channel campaigns across email, paid media, SMS, push, in‑app, direct mail, and partnerships
Ensure 1:1 experiences with segmentation, modeling, lead scoring, nurture streams, and personalized content
Collaborate with creative teams to deliver assets aligned to audience needs and lifecycle stages
Drive end‑to‑end creative management: briefs, stakeholder reviews, versioning, and approvals
Partner with deployment teams to ensure deliverability, QA, render testing, inbox placement, tracking, and accuracy
Translate analytics into actionable recommendations to improve MQL volume, conversion rates, CAC, and ROI
Maintain strong project management processes, prioritization, and cross‑functional communication
Use data insights to strengthen acquisition strategies, nurture sequencing, and journey design
Stay ahead of competitive trends and maintain a structured experimentation roadmap
Qualification
Required
5+ years of marketing experience
CRM strategy development across email, mobile, SMS, and social
Preferred
Experience in consumer experiences, hospitality, or travel preferred
Benefits
Medical, dental & vision
Critical Illness, Accident, and Hospital
401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
Life Insurance (Voluntary Life & AD&D for the employee and dependents)
Short and long-term disability
Health Spending Account (HSA)
Transportation benefits
Employee Assistance Program
Time Off/Leave (PTO, Vacation or Sick Leave)
Company
TEKsystems
At TEKsystems, they understand people. Every year they deploy over 80,000 IT professionals at 6,000 client sites across North America,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Ryan Skains
Vice President, TEKsystems Global Services
Recent News
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