Senior Manager, Marketing Research & Insights jobs in United States
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Spectrum · 10 hours ago

Senior Manager, Marketing Research & Insights

Spectrum is looking for a Senior Manager in Marketing Research & Insights to lead innovative research initiatives that support business objectives. This role involves managing vendor relationships, driving high-impact research projects, and transforming data into strategic recommendations to influence decision-making across the organization.

Digital EntertainmentInternetTelecommunications
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Responsibilities

Lead the design and execution of research projects by defining objectives, drafting briefs, developing questionnaires and overseeing survey programming and fieldwork to ensure data quality
Analyze and synthesize quantitative and qualitative data, transforming complex insights into actionable business recommendations and compelling presentations
Collaborate closely with external research vendors to manage schedules, budgets and compliance with statements of work
Partner with teams across Marketing, Product and Operations to align research efforts with organizational priorities
Identify critical research needs across functions and proactively champion solutions that address key business challenges
Drive continuous improvement by exploring advanced research techniques and leveraging automation tools to enhance efficiency

Qualification

Marketing ResearchData AnalysisProject ManagementQualitative ResearchQuantitative ResearchExcelPowerPointResearch MethodologiesSurvey ProgrammingVendor ManagementEmerging Research TechnologiesAI-driven AnalyticsSelf-service DashboardsTelecom ExperienceSaaS ExperienceTechnology Industry Experience

Required

Bachelor's degree in Research, Marketing, Business, Management or related field
5+ years of project management experience
7+ years of Marketing Research experience
Experience working with qualitative and quantitative research methodologies
Ability to analyze and interpret data to make recommendations based on analysis and expertise
Ability to identify research necessary to address a multitude of business needs
Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.)
Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at once
Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Ability to manage multiple projects at one time and handle shifting priorities

Preferred

Experience in telecom, SaaS, or technology industries
Familiarity with advanced research techniques (price elasticity, MaxDiff, TAM/SAM modeling)
Knowledge of emerging research technologies, including AI-driven analytics and self-service dashboards
Program and Analyze survey in Qualtrics

Benefits

A comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

Company

Spectrum

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Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.

Funding

Current Stage
Public Company
Total Funding
$11.4M
Key Investors
North Carolina Department of Information Technology
2023-09-01Grant· $11.4M
2015-05-26Acquired
2007-03-01IPO

Leadership Team

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Dinesh Jain
Chief Operating Officer
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Ken Guiberson
Group Vice President, Digital Self-Service
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Company data provided by crunchbase