Thorn · 3 hours ago
Senior Content Marketing Manager- Remote (US based)
United States
Full-time
Remote
Senior Level, Lead/Staff
$121K/yr - $170K/yr
8+ years expThorn is a nonprofit organization dedicated to defending children from sexual exploitation and abuse. The Senior Content Marketing Manager will lead the development and execution of a comprehensive content strategy, manage a creative team, and ensure effective content distribution to support Thorn's mission and objectives.
CharityNon Profit
Responsibilities
Lead development and execution of a comprehensive, integrated, SEO & AEO-informed content strategy aligned with Thorn’s objectives, along with production of all content and brand assets. This includes blog, social media, podcast, video, email and website channels; research reports, sales enablement materials, and assets for front-line fundraisers. Incorporate interactivity and multi-media delivery, actively pilot and scale new content opportunities and maintain close integration with product launches and growth marketing initiatives
Lead annual editorial narrative planning, aligned with org priorities, launches and external moments, ensuring cohesiveness and efficiency for maximum leverage and impact. Translate Thorn’s complex work in a nuanced issue space into compelling, accessible storytelling that educates, builds trust, and motivates action without oversimplifying or sensationalizing. As the narrative leader you’ll prioritize what stories Thorn tells, when we tell them and have heavy input into how we show up in moments of sensitivity or rapid change
Lead research distribution on marketing channels, driving a shared understanding of evolving threats within our key audiences
Develop and refine distribution strategies to ensure that content reaches the right audiences through the most effective channels, testing new approaches and iterating based on performance
Ensure that content and brand initiatives are visible and usable throughout the organization. Create and manage review and approval of core content elements that can be utilized across Thorn, and distribution of these assets. Establish and maintain archival systems, content governance and regular update cadences. Track, update and share impact stats and other key issue stats
Serve as the final approver for content, ensuring alignment with Thorn’s brand guidelines, messaging standards and quality expectations. Evaluate content for regulatory, legal and brand risk and work cross-functionally to mitigate risk while maintaining momentum
Define, track and report on content performance and impact, tying content initiatives to key outcomes including audience growth, brand awareness, donor engagement and brand trust, and pipeline & adoption support where applicable
Manage and mentor a high-performing, collaborative and inclusive creative and project management team responsible for content, web and brand activities and assets across Thorn and its products
Manage website agencies, as well as other agencies and freelancers, ensuring work is delivered on time, on budget, and to a high standard
Lead strategy, management, AEO, SEO and content creation for all websites. This includes Thorn.org and Safer.io as primary focuses, and Thorn prevention websites as a secondary focus
Manage health and integrity of web properties, including ongoing maintenance, updates and ensuring an optimal user experience
Monitor, analyze and report on performance of all owned initiatives, providing actionable insights to optimize and improve effectiveness
Manage content marketing budget, ensuring 100% adherence to budget and implementing solutions to adjust budget spend when necessary to maximize ROI
Explore and implement emerging tools and technologies, including AI-supported workflows, to improve content efficiency, quality and scalability while maintaining Thorn’s standards for accuracy and trust
Qualification
Required
8+ years progressive experience in content marketing and creative production in nonprofit and B2B environments with demonstrated ownership of end-to-end content strategy
Demonstrated strength in creative thinking and narrative development, with the ability to identify compelling storytelling opportunities and shape cohesive narratives across channels and time
Experience working on multiple brands, with the ability to quickly switch voice, strategy and priorities between brands and nonprofit and B2B audiences
Experience managing direct reports, freelancers and agencies, with a track record of building strong, inclusive and high-performing teams
Strong program management skills, with the ability to lead and execute multiple work streams simultaneously in a fast-paced, evolving environment
Strong understanding of website strategy, content operations, and digital publishing platforms
Experience leveraging marketing automation tools and content performance insights to inform strategy and decision-making
Excellent analytical skills, with the ability to interpret data, balance quantitative and qualitative signals and adjust strategies accordingly
Preferred
Strong editorial judgement and comfort making decisions in ambiguous, high-stakes situations where there is rarely a single 'right answer.'
Demonstrated ability to translate complex, sensitive or technical subject matter into clear, responsible and compelling storytelling without oversimplifying or sensationalizing
Intellectual curiosity and a learning mindset, with the ability to absorb new information quickly and evolve narratives as the issue space evolves
Emotional resilience and self-awareness, with the ability to engage deeply with difficult topics while maintaining perspective and sustainability in their work
Strong interpersonal skills and influence, with the ability to navigate different viewpoints, build trust across functions and move work forward collaboratively
Creative confidence paired with restraint — bringing fresh ideas and experimentation while respecting brand, ethical and risk considerations and resource constraints
A deep commitment to putting the children we serve at the center of everything we do
Benefits
Thorn is strengthened by the wide range of experiences and perspectives on our team.
We value the diversity of our professional backgrounds, subject matter expertise, cultures, and perspectives because they help us solve complex problems and serve our mission more effectively.
We provide reasonable accommodations to ensure candidates and employees with disabilities can fully participate in the application process, perform essential job functions, and access all the benefits and privileges of employment.
Company
Thorn
Thorn, digital defenders of children, drives technology innovation to fight the sexual exploitation of children.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.34MKey Investors
Patrick J. McGovern Foundation
2023-12-20Grant· $0.34M
2017-01-01Series Unknown
Leadership Team
Julie Cordua
CEO
Recent News
MIT Technology Review
2025-09-28
2025-09-10
Company data provided by crunchbase