Otsuka America, Inc. · 16 hours ago
Associate Director, Brand Analytics, CNS Pipeline
Princeton, NJ
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$169K/yr - $253K/yr
6+ years expOtsuka is a company focused on central nervous system (CNS) pipeline and pre-launch assets, seeking an Associate Director of Brand Analytics. The role involves supporting analytic needs, providing strategic insights, and collaborating with brand stakeholders to inform business decisions through rigorous analysis.
Consumer GoodsDietary SupplementsPharmaceutical
Responsibilities
Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights
Provide strategic and tactical analytics support and business recommendations through the analysis and interpretation of secondary market research data
Work with large syndicated pharmaceutical data sets (from IQVIA) to provide a comprehensive view of the market, noting strengths and limitations of the data / approach
Develop market maps and patient journey models to inform business strategy and brand forecasting models
Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research
Able to decompose the asset level forecasts into basic building blocks and use it for creating key goals for performance tracking approaches of the brand
Inform/develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types
Manage metrics and key performance indicators to track brand strategy, tactics and market performance
Develop and operationalize ongoing reporting needs
Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders
Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics
Collaborate with cross-functional partners to integrate analytics information and insights with other information sources, such as market research
Should be able to lead personnel with either direct/indirect influence (direct reports, vendors, contract workers etc.)
Will be responsible for budgeting process of the brand(s) that the person is responsible for
Qualification
Required
Experience with hands-on analytics work
Experience with new product launches and/or LCM needs
Strong analytical/quantitative skills and knowledge with the ability to understand the big picture
Understanding of various syndicated pharmaceutical datasets from IQVIA, formulary data from MMIT/Fingertip Formulary
Strong verbal and written communication skills, as demonstrated in management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations
Experienced in identifying and retrieving appropriate data and analyzing secondary market research audits and resources (e.g. IMS, Symphony, Specialty Pharmacy)
Expert in handling and analyzing various data types (e.g., patient longitudinal data, claims data, distribution, sales, demand, units, promotion, formulary)
Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS
Experience in data reporting tools such as MicroStrategy, Power BI etc
Proven team and project leadership skills, and ability to work independently
Bachelor's degree, Post-graduate degree (Master's/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.)
6+ Years Pharmaceutical Experience
Benefits
Comprehensive medical, dental, vision, prescription drug coverage
Company provided basic life
Accidental death & dismemberment
Short-term and long-term disability insurance
Tuition reimbursement
Student loan assistance
A generous 401(k) match
Flexible time off
Paid holidays
Paid leave programs
Other company provided benefits
Company
Otsuka America, Inc.
For almost 100 years, Otsuka has been committed to creating innovative treatments that enhance and promote better health and overall well-being.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
T
Tatsuo Higuchi
CEO
L
Les Hine
Strategic Advisor
Recent News
DelveInsight Business Research LLP
2025-04-29
2025-02-16
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