Creative Strategist, Growth Marketing jobs in United States
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Harry's · 1 day ago

Creative Strategist, Growth Marketing

positionNew York, NY
timeFull-time
remoteHybrid
seniorityMid Level
money$92K/yr - $114K/yr

Harry’s is a men’s grooming brand focused on delivering high-quality personal care products. The Creative Strategist role involves developing data-driven creative strategies, audience segmentation, and direct-response copywriting to enhance marketing efforts across platforms such as Meta, TikTok, and YouTube.

Consumer GoodsE-CommerceFashionLifestyleMen's
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H1B Sponsor Likelynote

Responsibilities

Own creative reporting and learning recaps for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps
Build messaging architecture by persona and funnel (value props, RTBs, objections, social proof, offer framing) and align to media priorities
Translate CI/CX + performance trends into test plans targeting message levers (hooks, angles, claims, CTAs, pacing, structure)
Write high‑converting ad copy (hooks, VO scripts, captions, headlines, CTAs) and provide a strong POV on landing‑page copy and experiments
Author performance‑informed briefs (hypothesis, success metric, references); brief throughput and quality are core KPIs
Partner with creators via platforms; give clear, respectful direction and feedback; minimal outreach/negotiation
Read Looker and Ads Managers, understand MMM and the omnichannel lens; turn insights into hypotheses that improve CPA and scale winners
Maintain playbooks/templates (hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency
Ensure claims compliance with approved language; collaborate with Brand/Legal as needed

Qualification

Creative strategyAudience segmentationData synthesisDirect-response copywritingConsumer psychologyPerformance fluencyPlatform fluencyBriefingDirectionOperational excellenceBasic CapCut skillsBasic Figma skillsBasic Photoshop skillsBasic Canva skills

Required

Creative strategy expertise
Audience segmentation skills
Data synthesis capabilities
Direct-response copywriting experience
Ability to turn Customer Insights and CX inputs into persona-based messaging
Experience building messaging frameworks (hooks, angles, claims, CTAs)
Strong POV on landing-page copy
Collaboration skills with Creative Director
Ownership of creative reporting and learning recaps
Ability to turn patterns into clear next tests and sharp creative briefs
Hands-on maker skills preferred
Willingness to be in ads
Prototyping skills (quick cuts, annotated boards, light edits in CapCut/Premiere and Figma/Photoshop/Canva)
Understanding of Looker and Ads Managers
Knowledge of MMM and the omnichannel lens
Ability to maintain playbooks/templates
Ensuring claims compliance with approved language
Collaboration with Brand/Legal as needed
Ability to open a creative analytics report and find patterns
Application of consumer psychology and persuasion heuristics
Fluency in AIDA, PASDA, and adjacent DR frameworks
Tracking of Meta, TikTok, YouTube/Shorts, CTV trends
Performance fluency (CPA-first)
Ability to read hook rate, CTR, CVR, CPC, ROAS
Collaboration with CD to reverse-engineer successful messaging
Operational excellence and use of AI tools for research and copy
Ability to run a weekly rhythm of reporting, hypotheses, briefs, reviews, and recaps

Preferred

Basic CapCut/Premiere + Figma/Photoshop/Canva skills to prototype and annotate

Benefits

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands

Company

Harry's

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Glassdoor3.9
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Harry's is a developer of an online platform used to sell shaving equipment and accessories for men.
dateFounded in 2013
location
New York, New York, USA
people-size11-50 employees
web-link
http://www.harrys.com

H1B Sponsorship

Harry's has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (16)
2023 (5)
2022 (8)
2021 (10)
2020 (6)

Funding

Current Stage
Late Stage
Total Funding
$885.5M
Key Investors
STORY3 Capital PartnersBain Capital,Macquarie CapitalAlliance Consumer Growth,Temasek Holdings
2022-01-18Private Equity· $115M
2022-01-11Series Unknown· $140M
2021-03-31Series E· $155M

Leadership Team

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Will Freund
COO
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Recent News

Venture Capital Firms
Pouches, Minus the Nicotine: Ultra Raises $11 Million to Build a Clean, Non-Addictive Pouch for High Performers
2026-01-20
vox.com
Razor Startup Harry’s Raises $75 Million, Pushing It Over $200 Million. Say What?
2025-11-26
Global Cosmetics News
Harry’s Expands into Fragrance with Launch of First Cologne Collection
2025-10-09
Company data provided by crunchbase