BMO U.S. · 6 hours ago
Sr. Marketing Manager, Digital - US Wealth Marketing
BMO U.S. is a rapidly growing company recognized by Forbes as one of the Most Trusted Companies, and they are seeking a Senior Marketing Manager for their U.S. Wealth Marketing team. This role will lead digital strategy and customer acquisition efforts, driving engagement and retention through innovative marketing initiatives.
Banking
Responsibilities
Lead Digital Strategy: Own end-to-end digital marketing strategy and execution across paid and owned channels, ensuring alignment with U.S. Wealth business goals
Website Leadership: Oversee website strategy and major migration projects, design and implement regular updates, optimize UX, and drive lead generation from the site
CRM & Personalization: Use Salesforce and Salesforce Marketing Cloud to deliver segmentation, personalization, and lifecycle marketing at scale for wealth audiences
Data & Insights: Build advanced dashboards (Power BI or similar) to track performance and optimize campaigns in real time
Performance Marketing: Drive SEM and programmatic strategies to maximize ROI and conversion
Content & Editorial Planning: Develop and manage editorial calendars that keep our wealth-focused digital presence fresh, relevant, and impactful
Sales Enablement - Partner with sales and product teams to develop lead generation strategies and sales enablement tools
Collaboration: Work closely with thought leaders, creative, and analytics teams to align strategies and accelerate growth
Qualification
Required
8+ years in digital marketing with expertise in content strategy, CRM, and website management
Proven success in large-scale website migrations and digital transformation
Advanced proficiency in Salesforce and Salesforce Marketing Cloud
Strong analytical skills and experience building dashboards and reporting tools
Ability to develop and execute editorial calendars and structured marketing plans
Excellent communication and stakeholder management skills
Passion for innovation and delivering exceptional digital experiences
Benefits
Health insurance
Tuition reimbursement
Accident and life insurance
Retirement savings plans
Company
BMO U.S.
We’re a bank, but there’s more to it than that. We're a top ten bank in North America and have been serving our customers since 1817.
H1B Sponsorship
BMO U.S. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (11)
2023 (41)
2022 (22)
2021 (14)
2020 (21)
Funding
Current Stage
Late StageRecent News
2025-10-16
2025-09-23
Company data provided by crunchbase