Sr. Marketing Manager, Digital - US Wealth Marketing jobs in United States
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BMO U.S. · 6 hours ago

Sr. Marketing Manager, Digital - US Wealth Marketing

BMO U.S. is a rapidly growing company recognized by Forbes as one of the Most Trusted Companies, and they are seeking a Senior Marketing Manager for their U.S. Wealth Marketing team. This role will lead digital strategy and customer acquisition efforts, driving engagement and retention through innovative marketing initiatives.

Banking
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H1B Sponsor Likelynote

Responsibilities

Lead Digital Strategy: Own end-to-end digital marketing strategy and execution across paid and owned channels, ensuring alignment with U.S. Wealth business goals
Website Leadership: Oversee website strategy and major migration projects, design and implement regular updates, optimize UX, and drive lead generation from the site
CRM & Personalization: Use Salesforce and Salesforce Marketing Cloud to deliver segmentation, personalization, and lifecycle marketing at scale for wealth audiences
Data & Insights: Build advanced dashboards (Power BI or similar) to track performance and optimize campaigns in real time
Performance Marketing: Drive SEM and programmatic strategies to maximize ROI and conversion
Content & Editorial Planning: Develop and manage editorial calendars that keep our wealth-focused digital presence fresh, relevant, and impactful
Sales Enablement - Partner with sales and product teams to develop lead generation strategies and sales enablement tools
Collaboration: Work closely with thought leaders, creative, and analytics teams to align strategies and accelerate growth

Qualification

Digital marketing strategySalesforceWebsite managementPerformance marketingData analysisContent strategyDashboard creationStakeholder managementInnovationCommunication skillsTeam leadership

Required

8+ years in digital marketing with expertise in content strategy, CRM, and website management
Proven success in large-scale website migrations and digital transformation
Advanced proficiency in Salesforce and Salesforce Marketing Cloud
Strong analytical skills and experience building dashboards and reporting tools
Ability to develop and execute editorial calendars and structured marketing plans
Excellent communication and stakeholder management skills
Passion for innovation and delivering exceptional digital experiences

Benefits

Health insurance
Tuition reimbursement
Accident and life insurance
Retirement savings plans

Company

BMO U.S.

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We’re a bank, but there’s more to it than that. We're a top ten bank in North America and have been serving our customers since 1817.

H1B Sponsorship

BMO U.S. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (11)
2023 (41)
2022 (22)
2021 (14)
2020 (21)

Funding

Current Stage
Late Stage

Leadership Team

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Mike Morton
Vice Chair U.S. Commercial Banking
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Company data provided by crunchbase