Siete Foods · 10 hours ago
Sales Manager - Grocery, East
United States
Full-time
Remote
Senior Level
6+ years expSiete Foods is looking for a Sales Manager - Grocery, East to lead regional accounts and grow distribution. The role involves managing sales for grocery, customizing annual sales plans, achieving revenue targets, and cultivating relationships with brokers and distributors.
Food and BeverageFood ProcessingSnack Food
Responsibilities
Manage sales for grocery with Ahold Delhaize nationally as well as East Coast regional conventional grocers
Customize annual sales plans across product segments at your assigned customers/geographies to align with brand & retailer strategies
Execute promotional plan within annual trade spending guidelines
Achieve revenue targets, new item launch goals, and seize opportunities to increase Siete visibility and velocities within accounts
Manage, cultivate, and lead impactful relationships in your assigned channel, including brokers, distributors, and potential brand partners
Monitor broker performance against annual objectives and grow broker representatives into brand experts
Examine and report back on market conditions and events, customer issues, and competitive intelligence
Track & analyze identified sales metrics and represent the retail business in your region to the broader organization
Determine forecast levels for key accounts within a large-scale forecast and work closely with Sales management to measure progress to plan
Monitor respective distributor warehouses for flawless execution around ordering patterns, inventory management, and deliveries to retail
Collaborate on and implement shopper marketing programs within key accounts
Support the sales plan with all key internal departments - Finance, Operations, and Growth - through frequent communication and forecasting metrics
Travel up to 50% and attend trade shows
Qualification
Required
6+ years Sales Manager experience in the grocery channel is required
Prior experience in CPG food/beverage is required
Relationships with relevant retail/grocery, brokers, and distributors is required
Previous experience with Syndicated Data (SPINS, Nielsen/IRI, etc.) is required
Company
Siete Foods
Siete is a Mexican-American food brand, rooted in family, that makes delicious, heritage-inspired foods with thoughtfully selected ingredients.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$90MKey Investors
Stripes
2024-10-01Acquired
2019-02-04Series Unknown· $90M
Leadership Team
Veronica Garza
Vice President of Accounting
A
Aida Garza
Director Of Purchasing
Recent News
2025-10-22
Seattle TechFlash
2025-04-28
Austin Business Journal
2025-03-04
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