Plein Air Agency · 9 hours ago
Business Analytics Manager
United States
Full-time
Remote
Senior Level
5+ years expPlein Air Agency is a leading marketing consultancy focusing on the restaurant and hospitality industry. They are seeking a strategic and detail-oriented Manager, Business Analytics to support a portfolio of clients by translating data into actionable business recommendations and ensuring data integrity through operational execution.
AdvertisingConsultingMarketing
Responsibilities
Serve as a primary analytics lead for multiple restaurant clients, acting as a strategic partner to account and client teams
Own the narrative behind the data—turning complex datasets into clear, actionable client stories
Design and deliver performance reporting and media tests, gleaning performance insights tailored to each brand’s unique goals
Manage and verify data integrity by collating and validating data from multiple client sources to ensure consistent, accurate reporting
Assist with data governance and documentation to support the implementation of new data storage systems and execute data transfers
Analyze campaign performance (CRM, loyalty, promotions) and provide recommendations for optimizing engagement and ROI
Develop guest segmentation models to inform targeting, personalization, and lifecycle strategy
Evaluate test-and-learn experiments (A/B, multivariate) and translate findings into client-ready presentations
Measure and optimize performance across paid digital media, owned digital channels (email, app, website), and social platforms
Partner with media teams and platforms to assess attribution, channel efficiency, and spend performance
Support conversion funnel analysis, clickstream behavior, and retention drivers
Support financial analysis of marketing initiatives, including incremental revenue, AOV shifts, and LTV
Partner with clients’ finance or operations teams to align marketing insights with business KPIs
Help craft forecasts and business cases that guide client investment decisions
Qualification
Required
Bachelor's degree in Business, Marketing, Analytics, Statistics, or related field
5+ years of progressive analytics experience, preferably in an agency, multi-client, or multi-brand setting
Restaurant, hospitality, or retail analytics experience is highly valued
Proficiency in SQL, Excel, BigQuery, Google Sheets, and data visualization tools (e.g., Tableau, Power BI, Looker)
Strong grasp of marketing and media metrics (e.g., CPA, ROAS, CTR, conversion rate)
Ability to balance analytical depth with client-facing clarity—great storytelling with data
Experience managing multiple priorities and deadlines across client accounts
Preferred
Curious. All ideas come from somewhere. If you're not feeding yourself with good inputs, then the work will never be as good as it could have been
Super fun. We spend a lot of time working. Let's not make all that time suck
Self-motivated. We are small and growing, not big and bureaucratic. There will be plenty of times when you just need to figure things out
Ambition. We want people who think they can change the world
Writing skills. Part of your job is the communication of ideas, and that often takes a good writer
Company
Plein Air Agency
Plein Air is a full service marketing consultancy providing sustainable growth solutions to restaurant and hospitality industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jason Abelkop
Chief Executive Officer
Paul McEnany
Founding Partner, CO-CEO
Company data provided by crunchbase