University of Virginia · 13 hours ago
Marketing Manager, Virginia Film Festival & Virginia Theatre Festival
Charlottesville, VA
Full-time
Onsite
Mid Level
$55K/yr - $65K/yr
3+ years expThe University of Virginia is seeking a full-time Marketing Manager for the Virginia Film Festival and Virginia Theatre Festival. The role involves shaping and executing marketing strategies, creating promotional content, and enhancing community engagement initiatives.
Higher Education
No H1B
Responsibilities
Work with leadership to create a mission-driven, creative, welcoming, and consistent brand strategy across all marketing and communications streams
Create and curate content across a variety of platforms to increase engagement, attendance, and brand recognition
Work with leadership and fundraising staff to connect marketing and communications strategies to support fundraising strategies, donor engagement, sponsorships, partnerships, and community outreach efforts
Work to forge and maintain strong relationships with partners across UVA and with Charlottesville-area constituency groups, individuals, and businesses
Oversee local and non-local media and community engagement partnerships
Lead and oversee all advertising campaigns, including print, web, radio, and TV. Work to include reserving ad space, copy/script writing, project management, graphic design, submission, ROI analysis, archiving, etc
Manage social media and email marketing campaigns, content, and calendar
Create social media and marketing content, including video & photo editing, graphic design, and copywriting
Help write, edit, and distribute press releases and media alerts
Assist in organizing and scheduling press conferences, photo shoots, live remotes, and interviews
Support media relations, credentials, and other PR needs
Maintain up-to-date, accurate, and user-friendly websites and web presence
Support the production of branded event signage/displays, pre-event video content, and more
Oversee ticket buyer and patron communications and audience surveys
Research, write, and proof copy for event blurbs, artist bios, and other promotional copy
Represent Festivals at events, fairs, community events, and other promotional opportunities
Monitor ticket sales, attendance, and survey data and produce post-season impact reports
Supervise seasonal marketing support staff and UVA student interns
Qualification
Required
Bachelor's degree in marketing, arts administration, or a related degree
At least three years of relevant experience
Strong skills regarding social media and email marketing; an eye for good design and aesthetics is a plus
Exceptional attention to detail, time management, communications, and organizational skills
Ability to solve problems and manage competing priorities effectively
Ability and willingness to work evenings and weekends for events are also required
Ability to work both independently and within a team environment
Preferred
A self-starter with a positive attitude and excellent work ethic
Working knowledge of Canva, Adobe Creative Suite, WordPress, and other common design & photo/video editing applications
Prior experience in promoting arts and cultural events and in creating engaging and creative promotional content and campaigns
Prior experience in community engagement & partnership building
Proficient knowledge of Outlook, Excel, shared calendaring, and other collaborative applications
A working knowledge of UVA and local communities and the overall arts and cultural scene
A passion for the arts, and in particular theatre and film!
Benefits
UVA Benefits
Company
University of Virginia
The University of Virginia was founded in 1819 as the model for modern universities that has since been emulated all over the world.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Greg Fairchild
Dean and CEO, UVA|Northern Virginia
Luis Alvarez
President and CEO
Recent News
The Republic Reporter
2024-02-29
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