Broadcom · 16 hours ago
Senior Product Marketing Manager, VMware Tanzu Data Intelligence
California, United States
Full-time
Onsite
Senior Level, Lead/Staff
$138K/yr - $220K/yr
12+ years expBroadcom’s Tanzu Division is seeking a Senior Product Marketing Manager for their data platform solution, Tanzu Data Intelligence. This role involves strategic positioning, go-to-market leadership, and sales enablement to ensure Tanzu Data Intelligence is effectively positioned in the market.
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Responsibilities
Define Core Narrative: Develop compelling, clear, and differentiated messaging and positioning for Tanzu Data Intelligence for multiple audiences including executive buyers and technical influencers
Persona Development: Research, develop, and continually refine buyer and user personas (e.g., CIOs, CTOs, Data Architects, Data Engineers) based on market research, competitive shifts, sales feedback, and product usage data
Consistency Assurance: Ensure message consistency across all marketing touchpoints, including website, digital campaigns, sales presentations, analyst engagements, and thought leadership content
Competitive Analysis: Conduct analysis on key competitors' capabilities, GTM strategies, and messaging. Develop and share proactive strategies and content to highlight Tanzu's differentiation and address competitive risks
GTM Strategy: Drive GTM strategy and execution for major product launches and feature releases within the Tanzu Data Intelligence portfolio. Define launch tiers, target audiences, and success metrics (KPIs)
Launch Execution: Manage and deliver Bill of Materials (BOM) and content plan for releases, ensuring timely creation and delivery of high-quality assets such as web pages, solution briefs, blogs and sales training materials
Analyst Engagement: Collaborate with Analyst Relations and Product Management to provide compelling positioning, roadmap updates, and proof points for key evaluations (e.g., Gartner MQs, Forrester Waves, IDC MarketScapes), directly influencing market perception
Performance Tracking: Measure and report on the effectiveness of GTM initiatives and content performance, focusing on key metrics such as web traffic, pipeline contribution, sales engagement, and analyst momentum
Enablement Content: Create and maintain high-impact sales assets, including designing sales plays, pitch decks, competitive battlecards, qualification guides and objection-handling
Platform Integration: Partner with PMMs across the broader Tanzu portfolio to integrate Data Intelligence messaging seamlessly into adjacent product narratives and joint enablement efforts
Content Management: Own and curate sales content, ensuring all materials are up-to-date, relevant, and aligned with the latest product strategy and messaging
Digital Campaign Content: Drive the creation of foundational marketing content (e.g. solution videos, customer success stories, video testimonials) to fuel demand generation campaigns and position Tanzu as a thought leader in modern data services
Web & Digital Presence: Manage and optimize the Tanzu Data Intelligence web presence, working closely with Integrated Marketing team members to maximize visibility and organic search performance
Event Support: Contribute compelling content and messaging for major industry events, including VMware Explore, executive keynotes, and targeted field events
Qualification
Required
Bachelor's in Engineering degree or higher (or local equivalent and 12+ years of experience in Product Marketing for on-premises database technologies
Familiarity with open source data technology ecosystems, such as Postgres, MySQL, etc
Demonstrated success in defining and executing go-to-market strategies for technical data products
Proven ability to create high-quality, differentiated messaging for complex technical concepts that resonates with technical and business audiences
Experience contributing to or managing Analyst Relations cycles (e.g., Gartner, Forrester)
Demonstrated ability to use data (web analytics, pipeline metrics, sales feedback) to inform and optimize marketing strategy
Strong collaboration, communication, presentation and stakeholder management skills, with experience working across multiple teams
Benefits
Medical, dental and vision plans
401(K) participation including company matching
Employee Stock Purchase Program (ESPP)
Employee Assistance Program (EAP)
Company paid holidays
Paid sick leave
Vacation time
Paid Family Leave and other leaves of absence
Company
Broadcom
Broadcom is a designer, developer, and global supplier of a broad range of analog and digital semiconductor connectivity solutions.
10001+ employees
H1B Sponsorship
Broadcom has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (92)
2024 (77)
2023 (79)
2022 (112)
2021 (110)
2020 (89)
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-10-31Post Ipo Equity
2015-05-28Acquired
1998-04-17IPO
Leadership Team
Greg Singh
CTO for APJ, Enterprise Security Group
Kirsten Spears
CFO and CAO, Broadcom
Recent News
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