WHOOP · 9 hours ago
Senior Manager, Ecommerce - Accessories & Apparel
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$130K/yr - $170K/yr
8+ years expWHOOP is on a mission to unlock human performance and healthspan, and they are seeking a Senior Ecommerce Manager for Accessories & Apparel to lead the ecommerce strategy and execution for their business. This role will create the ecommerce roadmap, connect strategy to execution, and partner with various teams to drive growth and enhance the e-commerce experience.
Consumer ElectronicsFitnessSportsWearablesWellness
Responsibilities
Create and own the end-to-end ecommerce strategy and roadmap for accessories and apparel, driving sales through shop.whoop.com
Oversee site merchandising, promotional strategy, and content planning for seasonal assortments, launches, and campaigns
Build and execute a strategy to achieve KPIs for the accessories and apparel ecommerce business, including revenue, conversion, AOV, and product performance
Partner cross-functionally with accessories and apparel Product Creation, Growth Product Management and Engineering, Creative, Operations to bring products to market effectively and on time
Influence the accessories experience on join.whoop.com, ensuring alignment between membership acquisition flows and accessory merchandising
Use data, testing, and experimentation to optimize the onsite experience and inform assortment, storytelling, and merchandising decisions
Facilitate cross-functional decision-making and influence upstream strategy related to accessories and apparel growth
Qualification
Required
8+ years of experience in ecommerce, digital commerce, or related roles, with a strong preference for apparel, accessories, or consumer goods
Proven experience owning ecommerce performance and merchandising strategy for a DTC business
Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders without direct ownership
Strong analytical skills and comfort translating insights into clear actions and measurable outcomes
Experience managing and developing team members and/or managers
Ability to operate at both strategic and executional levels in a fast-paced environment
Benefits
Benefits
A generous equity package
Company
WHOOP
WHOOP is a fitness tech company that offers wearables that track sleep, recovery, and performance.
501-1000 employees
H1B Sponsorship
WHOOP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (18)
2023 (15)
2022 (5)
2021 (17)
2020 (6)
Funding
Current Stage
Late StageTotal Funding
$404.75MKey Investors
SoftBank Vision FundIVPFoundry Group
2026-01-15Undisclosed
2021-08-30Series F· $200M
2020-10-28Series E· $100M
Leadership Team
Will Ahmed
Founder & CEO
Aurelian Nicolae
Co-Founder & Chief Hardware Engineer
Recent News
2026-01-21
2026-01-20
Company data provided by crunchbase