Flamingo · 1 day ago
Creative Strategist, Growth Marketing
New York, NY
Full-time
Hybrid
Mid Level
$92K/yr - $114K/yrFlamingo is an award-winning body, hair, and care brand delivering high-performance products. The Creative Strategist will focus on creative strategy, audience segmentation, and data synthesis to develop impactful messaging and ad copy across various platforms.
Consumer GoodsE-CommerceShopping
Responsibilities
Own creative reporting and learning recaps for your products/verticals; connect hooks, structure, tone, offer, and claims to outcomes and next steps
Build messaging architecture by persona and funnel (value props, RTBs, objections, social proof, offer framing) and align to media priorities
Translate CI/CX + performance trends into test plans targeting message levers (hooks, angles, claims, CTAs, pacing, structure)
Write high-converting ad copy (hooks, VO scripts, captions, headlines, CTAs) and provide a strong POV on landing-page copy and experiments
Author performance-informed briefs (hypothesis, success metric, references); brief throughput and quality are core KPIs
Partner with creators via platforms; give clear, respectful direction and feedback; minimal outreach/negotiation
Read Looker and Ads Managers, understand MMM and the omnichannel lens; turn insights into hypotheses that improve CPA and scale winners
Maintain playbooks/templates (hooks/angles/CTAs by persona/funnel) to raise speed, quality, and consistency
Ensure claims compliance with approved language; collaborate with Brand/Legal as needed
Qualification
Required
Creative strategy expertise
Audience segmentation skills
Data synthesis abilities
Direct-response copywriting experience
Ability to turn Customer Insights and CX inputs into persona-based messaging
Experience in building messaging frameworks (hooks, angles, claims, CTAs)
Strong POV on landing-page copy
Collaboration skills with Creative Director
Ownership of creative reporting and learning recaps
Ability to turn patterns into clear next tests and sharp creative briefs
Hands-on maker skills preferred
Prototyping skills (quick cuts, annotated boards, light edits in CapCut/Premiere and Figma/Photoshop/Canva)
Understanding of consumer psychology and persuasion
Fluency in AIDA, PASDA, and adjacent DR frameworks
Ability to track Meta, TikTok, YouTube/Shorts, CTV trends
Performance fluency with CPA-first mindset
Ability to read Looker and Ads Managers
Operational excellence and AI tool usage
Ability to maintain playbooks/templates for speed, quality, and consistency
Claims compliance knowledge
Collaboration with Brand/Legal as needed
Preferred
Basic CapCut/Premiere + Figma/Photoshop/Canva skills to prototype and annotate
Benefits
Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
L&D stipend
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands
Company
Flamingo
Flamingo provides is an online store that offers a wide range of body and skincare products at an affordable range.
Founded in 2018
11-50 employees
H1B Sponsorship
Flamingo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (16)
2023 (5)
2022 (8)
2021 (10)
2020 (6)
Funding
Current Stage
Early StageTotal Funding
unknown2021-01-01Series Unknown
Recent News
LFX Venture Partners
2023-11-08
Company data provided by crunchbase