Procore Technologies · 12 hours ago
Strategic Account-Based Marketing (1:1 ABM) Manager
Austin, TX
Full-time
Hybrid
Senior Level, Lead/Staff
$114K/yr - $157K/yr
8+ years expProcore Technologies is seeking a Strategic Account-Based Marketing (1:1 ABM) Manager to join their Growth & Integrated Marketing organization, focusing on strategic accounts. The role involves leading the strategy, planning, and execution of personalized marketing programs to drive expansion, retention, and pipeline impact for Procore's most important customers.
ConstructionInternetSaaSSoftware
Responsibilities
Own the strategy, development, execution, and optimization of high-touch 1:1 ABM programs for Procore’s most strategic enterprise accounts, delivered through integrated online and offline tactics and focused on pipeline growth, expansion, retention, executive engagement, and measurable business impact
Translate account strategy into integrated, omni-channel ABM programs with clearly defined objectives, timelines, success metrics, and regular performance reporting aligned to enterprise sales motions and revenue priorities
Serve as a strategic marketing partner to Enterprise Sales, Customer Success, and Sales Engineering, influencing account direction, prioritization, and investment through insight-driven ABM strategies
Lead cross-functional planning and execution across Digital Marketing, Customer Marketing, Web, Content, Executive Programs, and Field Events to deliver cohesive, persona-aligned, high-impact account experiences
Drive alignment across complex buying groups and internal stakeholders by synthesizing account dynamics into clear strategic direction
Apply strategic and analytical rigor to prioritize accounts, channels, and investments, and define and track account-level success metrics including engagement, pipeline influence, opportunity progression, expansion, adoption, retention, and executive participation
Use AI tools, workflows, and data to improve account research, persona insights, buying-signal analysis, personalization, and ongoing program optimization while keeping execution thoughtful and human
Improve Procore’s Strategic Enterprise ABM operating model by scaling what works, increasing repeatability across teams, and raising the bar on how strategic accounts are planned, executed, and measured
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience), with 8+ years in Campaign Management, Account-Based Marketing, Enterprise Marketing, or similar B2B SaaS roles supporting enterprise or strategic accounts
Deep, hands-on end-to-end campaign and project management experience, owning strategy through execution and optimization across paid media, digital advertising, content, and web experiences, with the ability to operate independently as a self-starter in fast-moving environments
Proven delivery of 1:1 and 1:few ABM programs grounded in advanced segmentation, persona mapping, personalization, and account-specific strategy, with clear examples of measurable impact and ROI
5+ years of experience managing paid advertising channels, with a results-oriented, data-driven approach to localized and enterprise paid media initiatives, including ROAS measurement, performance optimization, and analysis of audience and propensity-to-buy signals
Demonstrated understanding of enterprise sales cycles and complex, multi-stakeholder buying groups, paired with exceptional listening, verbal, and written communication skills to influence and align senior stakeholders
Highly collaborative partner across Sales, Customer Success, Sales Engineering, Digital Marketing, Web, Content, and Events, with strong organizational skills and the ability to manage multiple high-impact initiatives simultaneously
Hands-on proficiency with enterprise marketing and revenue technology stacks including GA4, Google Tag Manager, Salesforce, Marketo, Demandbase (or similar ABM platforms), Adobe Analytics, and Tableau, with the ability to independently pull insights, activate campaigns, and report on performance
Preferred
Industry certifications such as ITSMA or Demandbase preferred
Ideally someone with experience managing global or multi-region ABM programs, exposure to construction, construction technology, or vertical SaaS environments
Company
Procore Technologies
Procore Technologies, Inc. (NYSE: PCOR) is a leading technology partner for every stage of construction.
1001-5000 employees
H1B Sponsorship
Procore Technologies has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (37)
2024 (45)
2023 (35)
2022 (51)
2021 (43)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$654.02MKey Investors
12 West CapitalGlobal Secure InvestD1 Capital Partners
2023-09-21Post Ipo Secondary· $4.07M
2021-05-20IPO
2020-07-10Secondary Market
Leadership Team
Ajei Gopal
President and Chief Executive Officer and Member, Board of Directors
Suzanne Mayeur
VP Special Projects
Recent News
legacy.thefly.com
2026-01-21
Crunchbase News
2026-01-08
Company data provided by crunchbase