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Gardyn · 15 hours ago

Copy and Content Strategist

United States

Full-time

Remote

Mid, Senior Level

$110K/yr - $135K/yr

5+ years exp

Gardyn is a fast-growing, mission-driven company focused on making fresh food accessible through innovative indoor gardening technology. They are seeking a Copy & Content Strategist to shape their brand story across various platforms, driving customer acquisition and retention through compelling content and collaboration with cross-functional teams.

AgTechFarmingGreen Consumer GoodsGreenTechHome and GardenLifestyleNutritionSustainability

Responsibilities

Write persuasive, conversion-driven copy for our website, landing pages, and acquisition campaigns

Partner with Marketing and Growth to test and refine messaging that drives engagement and action

Translate product features and benefits into clear, compelling value for new customers

Bring Kelby - Gardyn’s in-app brand voice and companion - to life through thoughtful, emotionally resonant storytelling

Create nurturing content across in-app messaging, push notifications, and lifecycle email journeys

Develop narrative-driven content that highlights customer stories, product moments, and sustainable living

Own and evolve Gardyn’s brand voice across web, app, and lifecycle channels

Collaborate cross-functionally with Product, Design, CX, and Marketing to create cohesive experiences

Use performance insights and customer feedback to continuously improve content effectiveness

Qualification

CopywritingContent StrategyBehavioral PsychologyCustomer RetentionNarrative DevelopmentEmpathyExperimentationCollaborationStrategic ThinkingSelf-starter

Required

Genuine passion for healthy living, sustainability, and the Gardyn mission

Personal interest or knowledge in topics like nutrition, gardening, wellness, parenting, mental health, or sustainable living is a strong plus

5 - 7+ years of experience in copywriting and content strategy, including both website and mobile/app journeys

Strong understanding of behavioral psychology, customer motivation, and retention, especially in subscription or DTC models

Proven ability to craft compelling narratives that drive action while building trust and emotional connection

Highly empathetic, customer-first mindset with strong storytelling instincts

Strategic thinker who is equally comfortable rolling up their sleeves

Collaborative, low-ego partner who thrives in cross-functional environments

Self-starter with strong ownership, accountability, and follow-through

Bias toward experimentation, learning, and iteration

Deep respect for brand integrity, tone, and consistency

Benefits

Medical, dental, and vision coverage

Employer paid short-term and long-term disability insurance

Life insurance

A 401(k) with company matching

Unlimited paid time off

Paid company holidays

Take Care Fridays during the summer

A fully remote work environment

Education reimbursement

Travel reimbursement

A Gardyn device and membership

Exceptional paid maternity and paternity leave options

Company

Gardyn

Gardyn develops cutting-edge technologies to grow large quantities of nutritious and tasty produce at home.

Founded in 2018

Bethesda, Maryland, USA

51-200 employees

https://mygardyn.com/

Funding

Current Stage

Growth Stage

Total Funding

$55M

Key Investors

JAB Holding CompanyFrench Partners

2022-03-28Series B· $35M

2021-09-21Series A· $5M

2021-02-04Series A· $10M

Leadership Team

FX Rouxel

Chief Executive Officer

Quazi Khaled

Chief Financial Officer

Recent News

The Verge

This smart garden turned my black thumb green

2025-12-30