District Partners · 13 hours ago
VP of Growth Marketing
District Partners is a high-growth, multi-location financial services firm seeking a Vice President of Growth Marketing to lead firmwide efforts for measurable growth across advisor and consumer audiences. This role involves overseeing marketing strategies, managing budgets, and collaborating with senior leadership to execute data-driven growth initiatives.
Responsibilities
Partner with the EVP of Marketing to define and execute the firm’s growth marketing strategy across advisor and consumer channels
Translate company objectives into clear, measurable goals tied to lead generation, conversion, retention, and wallet share
Build and execute integrated marketing plans aligning regional, digital, and national initiatives
Serve as the primary marketing partner for transitioning firms, ensuring continuity and sustained growth during onboarding and integration
Lead advisor and M&A-related marketing initiatives that strengthen brand reputation and market credibility
Maximize the marketing impact of new firm integrations through coordinated PR, email, digital, and social efforts
Oversee regional and field marketing teams and local market growth strategies
Manage the firm’s marketing services portfolio, budgets, and resource allocation frameworks
Establish KPIs, dashboards, and standardized reporting to drive accountability and performance
Leverage analytics to identify trends, gaps, and opportunities and continuously optimize ROI
Lead, coach, and develop a high-performing marketing organization
Collaborate closely with Brand, PR, Digital, and executive leadership to ensure cohesive, aligned execution
Represent Marketing as a strategic partner to advisors and firm leadership during periods of transition and growth
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
10+ years of progressive marketing leadership experience
Demonstrated success driving multi-channel growth initiatives
Experience in financial services required
Proven ability to collaborate cross-functionally and lead teams through change
Proven ability to design and execute growth strategies that translate directly into measurable business outcomes
Deep expertise in demand generation, regional and field marketing, and performance-driven execution
Strong understanding of advisor and consumer growth models within financial or professional services environments
Track record of building, leading, and scaling high-performing marketing teams
Demonstrated success managing complex budgets and optimizing resources
Highly analytical, with the ability to translate data into clear insights and strategic direction
Strong executive presence and stakeholder management skills
Experience leveraging CRM, marketing automation, and digital platforms to drive attribution and ROI
Ability to balance long-term strategy with hands-on operational leadership