INFUSION by castells · 1 day ago
Media Relations Specialist
United States
Full-time
Remote
Mid Level
$24K/yr - $30K/yrINFUSION by castells is seeking a high-impact Media Relations Specialist for a year-long, part-time contract dedicated to the McDonald’s account. This role focuses on earned media generation, community story sourcing, and crisis support, requiring strong relationships with journalists and expertise in the Food & Beverage landscape.
AdvertisingConsultingMarketing
Responsibilities
Community & Philanthropic Story Mining: Proactively source stories from our Owner/Operators regarding their local community engagement, non-profit partnerships (including RMHC), and charitable initiatives. You will be responsible for identifying the "heart" behind the business
Multicultural Storytelling: Apply a multicultural lens to all story sourcing and crafting, ensuring our earned media efforts authentically represent and reach the diverse communities McDonald's serves
Creative Narrative Development: Transform brand initiatives and charitable acts into compelling pitches. You don’t just send press releases; you create hooks that align with food trends, local news cycles, and human-interest segments
Earned Media Generation: Lead the charge in securing high-quality coverage across national, regional, and trade outlets. You are solely responsible for meeting earned media KPIs for the McDonald's business
Media Architecture: Build and leverage a "gold-standard" media list spanning Food & Beverage, lifestyle, business, and multicultural press across West Coast and Mid-Atlantic markets
Crisis Management Support: Act as a critical media relations secondary during sensitive issues, assisting in managing inbound inquiries and maintaining brand reputation
Qualification
Required
Candidates must provide a portfolio or case studies demonstrating successful earned media placements, creative pitch examples, and storytelling prowess
Deep understanding of the Food & Beverage media landscape and experience highlighting corporate social responsibility (CSR) or non-profit collaborations
A proven ability to identify the 'human' element in a corporate initiative and the writing skills to pitch it successfully to diverse media outlets
Proven experience pitching media in the PNW (Seattle/Portland) and/or the Mid-Atlantic (Philly/DC) regions
Comfortable assisting in high-stakes environments and maintaining brand voice during reputational challenges
Well-versed in relationship management and reporting tools. Preference for those with experience in Sprout Influencer and Cohley, though comparable PR software proficiency is accepted
Company
INFUSION by castells
INFUSION by castells is an independent, top Multicultural marketing and advertising agency founded in 1998, fully integrated and full service, led by dynamic President and Stanford MBA Liz Castells.
Founded in 1998
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Leticia Juárez
Partner, EVP Strategy & Marketing
Company data provided by crunchbase