Spark Foundry · 11 hours ago
Associate Director, Data Science (Media Agency)
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$112K/yr - $180K/yr
6+ years expSpark Foundry is a leading media agency that combines traditional advertising with advanced technologies to drive marketing transformation. The Associate Director of Data Science is responsible for advanced audience development and technology enablement, leveraging data science methodologies to provide high-value insights and drive business impact.
AdvertisingMarketing
Responsibilities
Guide the clients in clean room strategy and enable the use of this futureproofed technology
Create and oversee propensity model development using machine learning for net new and refresh of existing audiences
QA and troubleshooting of 1P onboarded data to ensure acceptable match rates with client systems
Advance internal modeling practices to optimize core hour usage and drive activation efficiency
Perform audience analyses on existing customer segments and collaborate across internal teams to present actionable insights
Guide the development of statistically sound test designs, minimizing bias and delivering actionable outcomes
Stay informed about evolving media landscapes, providing research and insights to media teams and clients
Communicate insights effectively, ensuring understanding and application of data science outcomes by clients
Build impactful presentations that clearly outline the importance of analyses, the insights revealed, and recommended actions
Drive organic revenue growth through cross-selling and up-selling data science products across client divisions and categories
Index report Python script runs and maintenance for data organization that leads to more efficient analysis
Develop and implement a test-and-learn roadmap to continuously refine strategies and optimize data-driven decisions, ensuring clear measurement frameworks and actionable insights
Create and manage deliverables against detailed roadmap that align expectations with outcomes
Provide a high-value consultation layer on top of data science deliverables
Qualification
Required
6–8 years of experience in advertising, marketing, or data science fields, with agency experience strongly preferred
Quantitative educational background
Experience with Habu, LiveRamp, EPC, Snowflake cleanroom for audience design
Advanced proficiency in SQL, Python, and statistical modeling techniques (e.g., logistic regression, clustering) to manipulate data and draw insights from large data sets
Familiarity with cloud services (e.g., AWS, Redshift) and large-scale data management
Solid understanding of digital media buying, KPI development, and programmatic audience buying
Proven ability to manage and present to clients, with experience resolving complex data-related challenges
Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights
Exceptional written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
Proven ability to manage cross-functional teams and fast-paced projects while meeting tight deadlines
Proven hands-on knowledge and experience of advanced statistical concepts and machine learning techniques (logistic regression, k-means clustering, etc.)
Understanding of experimental design and the concept of statistical significance in terms of test results
Experience in a cross-functional team environment with agency experience a big plus
Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
Strong client management/consultative experience with both presenting and resolving issues
Specific attention to detail to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
Outgoing and able to integrate with fast-paced planning and activation teams
Able to cultivate excellent relationships with clients and technology partners
Ability to meet deadlines in a fast-paced environment
Preferred
Nice to have (preferred advanced degree in Statistics and / or Data Science)
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Spark Foundry
Spark Foundry is one of six global media agency brands within Publicis Media.
1001-5000 employees
H1B Sponsorship
Spark Foundry has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (79)
2024 (30)
2023 (8)
2022 (3)
2021 (5)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Niti Kumar
Chief Executive Officer, Spark Foundry
Sarah Kramer
Global and US CEO, Spark Foundry | Publicis Groupe Client Leader
Recent News
2025-11-16
2025-09-29
Company data provided by crunchbase