Digital Marketing Specialist - Growth and Retention jobs in United States
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System1 · 1 hour ago

Digital Marketing Specialist - Growth and Retention

positionLos Angeles, CA
timeFull-time
remoteOnsite
seniorityMid Level
date3+ years exp

System1 is seeking a high-impact Digital Marketing Specialist to join their growth team as a dedicated individual contributor. The role focuses on the hands-on execution of performance marketing and retention strategies, managing the digital marketing ecosystem to optimize customer acquisition and subscription retention.

AdvertisingAdvertising PlatformsContent CreatorsData VisualizationInformation TechnologyPredictive AnalyticsSoftware
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Comp. & Benefits

Responsibilities

Channel Execution & Optimization
Media Buying: Manage the daily operations of paid social (Meta, TikTok) and search (Google) accounts. This includes setting up campaigns, managing bids, and monitoring performance against CAC and ROAS targets
A/B Testing Implementation: Execute rigorous split-testing protocols for ad copy, creative assets, and landing page elements to incrementally improve conversion rates
Performance Monitoring & Analysis
Data Integrity: Ensure all tracking (UTMs, pixels, and server-side events) is functioning correctly to maintain data accuracy across Shopify and GA4
Weekly Reporting: Aggregate data from multiple sources to create performance snapshots. You will be responsible for identifying trends and surfacing opportunities for optimization to the leadership team
Cohort Analysis: Monitor subscription cohort health, specifically looking for drop-off points in the first 90 days of the subscriber journey
Creative & Content Coordination
Creative Briefing: Translate performance data into actionable briefs for the creative team. You will identify which hooks and visual styles are winning and request iterations based on evidence
Copywriting: Draft compelling, brand-aligned copy for ads, email subject lines, and SMS alerts that drive action while maintaining our unique brand voice

Qualification

Digital MarketingMeta Ads ManagerGoogle AdsA/B TestingData AnalysisSubscription ManagementCopywritingExecution MindsetCommunication Skills

Required

3–5 years of direct experience in digital marketing for a D2C/consumer brand
A track record of working within a subscription-based business model
Hands-on proficiency in Meta Ads Manager, Google Ads and Tiktok
Familiarity with subscription apps like Recharge, Skio, or Stay
Strong ability to interpret data
Comfortable with Google Analytics 4 and attribution platforms (e.g., Triple Whale, Northbeam)
Execution-minded with a focus on technical details of campaign setup
Bachelor's degree in Marketing, Communications, or a related field

Benefits

Competitive salary + bonus + equity
Generous PTO + 11 company holidays
Open sick time
100% covered Medical, Dental, Vision for employees
401k with match
Health & Dependent Care Flex Spending Account
Paid professional development
Leadership & growth opportunities
Virtual company and team building events

Company

System1

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System1 fuses technology and science to identify & unlock consumer intent.
dateFounded in 2013
location
Venice, California, USA
people-size201-500 employees
web-link
http://system1.com

Funding

Current Stage
Public Company
Total Funding
$920M
Key Investors
Cannae HoldingsBofA SecuritiesCourt Square Capital Partners
2022-01-28Post Ipo Equity· $250M
2022-01-28Post Ipo Debt· $400M
2022-01-28IPO

Leadership Team

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Michael Blend
CEO & Co-Founder
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Chuck Ursini
Co-Founder & Board Member
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Recent News

MarketScreener
System1 Gets Notice of Non-Compliance With NYSE Listing Rules
2025-12-13
Business Wire
System1 Receives Notice of Non-Compliance with New York Stock Exchange Listing Rules
2025-12-13
Business Wire
System1 to Participate in Upcoming Investor Conferences
2025-11-20
Company data provided by crunchbase