Digitas North America · 16 hours ago
Associate Director, Media Investment
San Francisco, CA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$96K/yr - $151K/yr
7+ years expDigitas North America is a Networked Experience Agency that creates magnetic experiences for brands. The Associate Director of Media Investment will lead investment across various paid media channels and ensure alignment with campaign goals through collaboration with channel teams and strategic planning.
Marketing & Advertising
Responsibilities
Partner with the marketplace, build relationships, and co-lead channel negotiations as needed
Establish and maintain strong partnerships with relevant media partners in the media ecosystem(i.e. Google, Meta, LinkedIn etc.)
Oversee the work of multiple channel specialists, managing workflow, QA process, providing strategic guidance and oversight and ensuring operational excellence across all stages of tactical planning and buying
Serve as a central point of contact for clients and internal teams for the client investment portfolio, with oversight from account leadership
Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels
Work alongside Channel Teams and Media Strategy to determine how best to spend media dollars to drive outcomes with account leadership oversight
Bring innovative solutions and out of the box thinking to partners and clients
Develop thought leadership on media marketplace evolution, ensuring delivery of strong point of view and industry knowledge
Manage and maintain relationships with internal practice leads and full investment team
Aid in delivering bespoke agency solutions and offerings to evolve client relationship
Lead tactical plan development and recommendations, ensuring cross channel and channel tactical recommendations ladder up to the media strategy and are backed up by industry trends, competitive and media insights
Liaise with channel teams in the creation, distribution and evaluation of RFPs in the marketplace
Partner with channel teams to assess proposals and negotiate pricing, added value and more
Create and maintain channel activations on a holistic media plan and flow chart by partner with associated details (flighting, placements, targeting, cost, etc.)
Develop cross-channel budget shift decisioning and recommendations with assistance from senior account leadership to maximize profitability and exceed client goals
Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross channel
Establish processes, where needed, to deliver operational excellence across buying and execution
Work within teams to troubleshoot campaign management issues as they arise or identify when to escalate to senior account leadership while also effectively partnering with cross functional teams and senior account leadership to appropriately communicate issues with clients
Aid in crafting media story based on campaign results
Review optimizations and wins and apply to other tactics and channels
Liaise with Data & Analytics (DNA) on cross channel performance analysis and reporting
Liaise with DNA and channel teams on optimization recommendations and opportunities
Liaise with DNA and channel teams on learning agenda & test and learn strategies
Qualification
Required
7+ years of media planning and buying experience, with a strong foundation in media channel investment and activation
Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
Analytical background – comfort with data and numbers
5+ years of people managing experience
Deep industry relationships with ad tech firms, brand teams, and publisher/platform partners
Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
Strong communication and writing skills—you're poised, precise, and above all, kind when engaging with others
Able to package, merchandise, and sell in concepts and new opportunities
Strategic thinking and able to see the bigger picture
Self-starter with ability to work independently and in a collaborative team setting
Preferred
Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation
B2B experience a huge plus!
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
Company data provided by crunchbase