Datacor, Inc. · 11 hours ago
Product Marketing Manager – Asset Tracking and Formulation
United States
Full-time
Remote
Mid Level
3+ years expDatacor is the leading provider of software solutions for the process manufacturing space. The Product Marketing Manager will drive the positioning, messaging, and go-to-market strategies for asset tracking and formulation products, ensuring they are clearly differentiated in the market.
ManufacturingSoftware
Responsibilities
Develop differentiated product positioning, messaging, and value propositions for Datacor’s TrackAbout asset tracking and Datacor formulation products in the chemical and animal nutrition industries
Understand how to position and cross-sell formulation and distribution products to chemical, food and beverage, and animal nutrition ERP customers
Understand the buyer’s journey, identify relevant areas where buyers obtain information for product evaluation and why and how they buy, specific to the mid-market ($50M - $500M)
Lead go-to-market planning for new product launches and major releases, working cross-functionally with product management, sales, demand generation, and services teams
Develop marketing content including blog posts, website copy, white papers, solution briefs and datasheets. Work with outside vendors on video and additional content creation needed to meet business unit revenue goals
Write and execute email campaigns (content copy) to promote product adoption and company information
Partner with events and demand generation teams to develop prospective marketing campaigns including webinars, conferences, trade shows, and email marketing
Work with global channel partners and provide marketing assets that enable them to effectively promote and sell our solutions
Conduct competitive and market analysis to identify opportunities, risks, and trends
Gather customer feedback to create customer testimonials, inform product roadmaps and marketing strategy
Develop buyer personas and map customer journeys to guide marketing programs and internal sales team for cross-sell and up-sell opportunities
Build and maintain a comprehensive library of sales enablement materials including presentations, product demo videos, training guides, data sheets and more
Develop and deliver (as needed) presentation decks for customer meetings, conferences, and sales engagements
Ability to plan and execute quarterly product launches to existing customers and net-new buyers in alignment with go-to-market plans
Qualification
Required
3+ years of experience in product marketing, or a related role within process manufacturing software or knowledge of Enterprise Resource Planning (ERP) and Supply Chain
Strong analytical skills with experience conducting competitive and market analysis
Excellent written, visual, and verbal communication skills; comfortable creating content for both user and business audiences
Proven ability to manage multiple projects with limited supervision, while meeting deadlines and delivering results
Preferred
Knowledge of Hubspot, Asana, Confluence/Jira, and Salesforce
Company
Datacor, Inc.
Datacor is a leading provider of industry-specific solutions that help process manufacturers, chemical distributors, and engineers grow, run, and elevate their business.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Doug Salas
Chief Technology Officer
Baker Bartley, CPA
Chief Financial Officer
Recent News
2025-12-04
Company data provided by crunchbase