Good Apple · 6 hours ago
Media Planner
New York, NY
Full-time
Onsite
Mid LevelGood Apple is a company focused on media planning and advertising, seeking a Media Planner to oversee media campaigns and maintain quality control. The role involves strategy development, execution, partner management, team supervision, and reporting to ensure successful media performance and client satisfaction.
AdvertisingInternet
Responsibilities
Carries through media strategy vision laid out by Supervisor/AMD, contributes strategic ideas
Conducts media landscape, target audience and competitive research utilizing GA toolset (i.e. Kantar, Comscore, eMarketer)
Leads internal cross-channel brainstorms to generate initial ideas and RFP list
Writes RFPs and rigorously evaluates partner proposals using quantitative and qualitative criteria
Leads and coordinates with the various channels (programmatic, search, social) to build the media plan recommendation; ability to rationalize and defend media plan recommendations
Participates in creating the media plan presentation, including rounds of internal reviews and feedback
Presents key sections of the media plan to the clients and incorporates client feedback into plan revisions
Day-to-day management of media plans (primary optimizer) with guidance from Sr Planner to ensure monthly budgets are being met and adjustments are made accordingly
Collaborates with cross-channel leads to manage overarching media budget across channels to maintain optimal spend across channel to maximize performance
Leads the billing process by ensuring billable amounts are confirmed by the publishers, accounting sheets are completed with accuracy and all necessary parties are informed of QAed data by MP
Oversees AMP's work across creative management, IOs, brand safety, accounting duties
Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
Responsible for campaign post launch information: such as screenshots, links and placement information to demonstrate proof of placement for clients
Enters and manages plans, tracks insertion orders, creative specifications development, and handles traffic sheets/creative assignment as necessary
Executes QA for AMP generated insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
Maintains strong relationships with partners by providing timely responses and feedback
Negotiates the best pricing utilizing industry benchmarking tool (SQAD), added value and favorable terms (i.e. net payment, cancellation clause)
Responsible for fielding day-to-day partner communication to manage and optimize campaign, ensuring contract fulfillment
Participates and aids in larger contract negotiations (i.e. upfront, client portfolio, agency-wide)
Actively meets with current and new partners to stay current on offerings and to identify opportunities to participate in betas, first-to-market ad products
Works with the creative agency by sharing high level plan, asset needs and specs
Helps create AMP onboarding plan & track progress with guidance from Supervisor and AMD
Train AMPs on campaign execution/management workflows inclusive of IOs, trafficking, pacing, IOs, plan actualizing, accounting and reporting
QA their work to achieve 100% accuracy
Train AMPs on GA proprietary and 3rd party platform/tools (CRISP, DCM, Comscore, Kantar, SQAD)
Educate AMPs on the media planning process and have them assist with parts of the process like RFP deployment, proposal organization and audience/industry research
Coach AMPs through resolving difficult partner situations and proactively owning up to and resolving mistakes
Regularly meets with AMPs on a weekly basis to check up on work progress and professional development (is training on-track, additional support needs)
Updates Supervisor/AMD on their own progress and their AMP’s progress and communicates wins, losses, concerns, areas of opportunity to improve workflow
Maintains the asset library and creates campaign launch decks for their respective clients
Evaluates overall campaign effectiveness by writing mid-campaign and post-campaign performance reports (client determined cadence), pulling data from various sources (i.e. DCM, CRISP, Crossix, partners)
Coordinates with the channels (i.e. programmatic, search, social) to identify key high level insights and supporting details
Writes reporting insights, incorporating storytelling techniques explaining “the what”, “why it matters” and “how we’re actioning on it”
Presents report to clients with ability to answer questions and provide campaign details
Proactive about identifying new partners/tests to evaluate
Ability to form and start writing internal and client facing POVs
Qualification
Required
Mid Level experience in media planning
Ability to conduct media landscape, target audience and competitive research utilizing GA toolset (i.e. Kantar, Comscore, eMarketer)
Experience in writing RFPs and evaluating partner proposals using quantitative and qualitative criteria
Ability to rationalize and defend media plan recommendations
Experience in managing media plans and ensuring monthly budgets are met
Ability to collaborate with cross-channel leads to manage overarching media budget
Experience in leading the billing process and ensuring accuracy of accounting sheets
Experience in executing Quality Assurance (QA) of tracking functionality and creative units
Ability to manage and optimize campaign through partner communication
Experience in negotiating pricing and terms with partners
Ability to train and manage Assistant Media Planners (AMPs)
Experience in writing mid-campaign and post-campaign performance reports
Ability to present reports to clients and answer questions
Strong time management skills and ability to meet deadlines
Problem solver who contributes creative solutions and ideas
Attention to detail and accuracy across communications and campaign execution elements
Company
Good Apple
Good Apple was born right in the midst of a great period of financial uncertainty.
Founded in 2006
51-200 employees
H1B Sponsorship
Good Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (6)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
A
Albert Muzaurieta
Founder and President
Recent News
Company data provided by crunchbase