J.B. Hunt Transport Services, Inc. · 11 hours ago
Digital Media Buyer
Lowell, AR
Full-time
Onsite
Mid Level
3+ years expJ.B. Hunt Transport Services, Inc. is focused on driver recruitment through digital advertising initiatives. The Digital Media Buyer will execute and optimize digital campaigns, manage budgets, and analyze performance to enhance lead quality and campaign efficiency.
LogisticsShippingTransportation
No H1B
Responsibilities
Create, launch, and manage digital campaigns across platforms like Meta, Google, and other programmatic platforms
Manage campaign budgets and pacing to ensure efficient spend, adjusting daily spend based on demand trends and lead‑flow patterns
Analyze campaign performance daily to optimize toward lead quality, cost‑effectiveness, and volume goals
Monitor lead quality by channel and tactic, diagnosing root‑cause issues and adjusting strategies accordingly
Ensure accurate location‑level targeting to support active hiring needs and maximize ROI
Partner with creative teams to develop compelling advertisement assets tailored to driver audiences
Own ongoing ad creation and testing (copy, creative, landing pages) to enhance conversion rates and campaign efficiency
Build strong relationships with media vendors and recruitment‑focused platforms, staying informed of emerging tools and industry shifts in online lead generation
Collaborate with marketing teams focused on driver‑recruitment strategy, funnel analysis, and digital lead acquisition
Work closely with marketing strategy, analytics, recruiting, and operations partners to align digital media efforts with broader hiring goals
Use data and insights to deliver clear, actionable reporting to stakeholders and recommend improvements backed by performance trends
Qualification
Required
Bachelor's degree in Marketing, Advertising, or related field with 3 years of experience in digital media buying, performance marketing, or marketing analytics
Demonstrated analytical ability with experience interpreting performance data and making strategic adjustments
Familiarity with online marketing best practices, digital lead generation, and paid media platforms
Strong organizational skills with the ability to manage multiple campaigns, priorities, and deadlines
Excellent communication skills and the ability to collaborate cross‑functionally
Proficiency in Microsoft Excel and working knowledge of CRM systems
Self‑starter with curiosity, initiative, and a solutions‑oriented mindset
Preferred
Experience managing B2B, recruiting, or lead‑generation advertising programs
Certifications in Google Ads, Google Analytics, and other related platforms
Experience with measurement tools, analytics platforms, or Looker Studio dashboards
Benefits
Medical benefit
Dental benefit
Vision benefit
401(k) retirement plan
Life insurance
Short-term and long-term disability coverage
Paid time off commensurate with tenure (includes vacation and sick time)
Six weeks of paid maternity leave along with two weeks of paid parental leave
Six paid holidays annually
Company
J.B. Hunt Transport Services, Inc.
J.B. Hunt specializes in freight shipping for customers of all sizes.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.7B2025-11-25Post Ipo Debt· $1.7B
1983-12-02IPO
Leadership Team
Shelley Simpson
President and Chief Executive Officer
Nick Hobbs
Chief Operating Officer
Recent News
2026-01-22
Arkansas Business — Business News, Real Estate, Law, Construction
2026-01-16
Company data provided by crunchbase