Hyatt · 19 hours ago
Associate Manager, Media & Paid Strategy (Hybrid opportunity)
Addison, TX
Full-time
Hybrid
Entry, Mid Level
$52K/yr - $59K/yr
2+ years expALG Vacations, part of Hyatt, is a leading provider of leisure travel experiences. The Associate Manager, Media & Paid Strategy will lead the B2C influencer program, managing strategy, execution, and optimization of influencer marketing across multiple travel brands.
HospitalityInformation TechnologyTravel
Responsibilities
Own and drive Influencer Strategy & Campaign Management including developing and executing influencer marketing strategies across all four brands to support brand awareness, performance, and broader organizational goals
Ideate and bring to life unique, creative influencer campaigns that feel culturally relevant and trend-forward
Identify, recruit, and manage relationships with both travel and non-travel influencers across multiple platforms
Manage all communications with influencers including contracts, travel arrangements, and marketing deliverables
Create pitch decks and coordinate with partnership marketing and resort partners for on property stays
Coordinate all influencer travel and briefing
Create recap decks, analyze performance and provide insights on future campaigns
Own and drive non-travel partnerships
Identify new influencer strategies including sourcing and working with influencers who are posting without traveling. Guide the direction for talking points and monitor and report on performance
Drive cross functional implementation of influencer content to increase brand awareness and usage
Manage influencer landing pages with content and email teams
Manage SEO tests in collaboration with performance marketing team
Work closely with paid social team and agency
Work closely with email team to implement influencer content
Work with AB testing team on new ideas for influencer content implementation
Own and manage implementation of creator paid social content
Ideate and create all necessary assets for paid social to drive engagement. Work directly with the paid social channel manager on strategies. Work with agency partners to turn out monthly content in a timely manner to share with the paid social team. Manage and maintain tracking documents of usage rights for paid social team
Manage and Execute events, PR trips & activations
Lead influencer event strategy and execution, including ideation, planning, and on-site management
Manage and organize influencer events in major U.S. markets
Support and execute large-scale PR trips, including coordination with internal teams and external resort and destination partners in partnership with agencies
Coordinate influencer travel, accommodations, itineraries, and on-site activities in partnership with internal teams and external agencies
Manage Budget and Operations
Own influencer marketing budgets, including forecasting, tracking, and reconciliation
Manage influencer payments, vendor setup, marketing credit card coding, and financial tracking
Own and Manage Reporting
Track and report on influencer performance metrics on a weekly and monthly basis
Analyze campaign results and deliver detailed recaps and insights to stakeholders
Work with analytics team on UTM tracking and reporting
Evaluate campaigns and future decisions based on data and performance
Coordinate Nobel Beach Prize Influencer Program
Source NBP judges
Coordinating judging program with content team
Assist with the Nobel Beach Prize influencer program, including campaign execution and reporting
Be trend focused and creative in ideation of new tactics, strategies and ideas
Stay ahead of influencer, social, and cultural trends and proactively bring new ideas, platforms, and partnership opportunities to the organization
Explore new platforms, emerging creators, and innovative deliverables to evolve influencer programs
Additional duties as needed to support influencer marketing and team goals
Qualification
Required
Bachelor's Degree in Business, Communications, Marketing or related field
Minimum 2-4 years of influencer or social media marketing/communications experience
Familiarity with business management tools such as Sprout Social, Sprout Influencer, Teams, Trello, Google Analytics, Microsoft Suite
Ability to travel 10-15% of time
Highly creative with a strong pulse on influencer, social media, and cultural trends
Self-motivated and ready to take initiative
Proven ability to think outside the box and bring innovative ideas to life
Self-starter who can work independently while managing multiple priorities
Comfortable working cross-functionally and managing agency and external partners
Strong negotiation skills and experience managing contracts, deliverables, and fees
Analytical mindset with the ability to translate data into insights and recommendations
Excellent communication and relationship-building skills
Strong writing, spelling, grammar and attention to detail is vital
Strong time management and follow up skills
Strong written and oral communication skills
Exceptional organizational, clerical and project management skills
Ability to communicate effectively and present ideas to business leaders
Attention to detail and commitment to accuracy
Ability to comply with strict deadlines and handle multiple tasks at once
Flexibility and willingness to conform to changing job responsibilities
Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment
Benefits
Travel Perks and Benefits for both ALG Vacations and Hyatt
Medical, Dental and Vision Insurance
Basic Life Insurance
Short- & Long-Term Disability
Paid Parental Leave
Corporate Wellness Program
Travel Discounts & Deals
Paid Time Off & Holidays
401(k) Plan with Company Match
Company
Hyatt
Hyatt is a global hospitality company with widely recognized, industry leading brands and a tradition of innovation.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.45B2025-11-17Post Ipo Debt· $400M
2025-03-17Post Ipo Debt· $500M
2024-11-18Post Ipo Debt· $150M
Leadership Team
Mark Hoplamazian
President & CEO
Peter Sears
Executive VP & Group President - Americas
Recent News
Hotel Management Network
2026-02-03
Company data provided by crunchbase