Grameen America, Inc. · 17 hours ago
Market Expansion Analyst - Senior Associate
NYC Metro Area
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $75K/yr
2+ years expGrameen America, Inc. is a nonprofit microfinance organization dedicated to supporting low-income women entrepreneurs. The Market Expansion Analyst will focus on data analysis and community mapping to identify new market opportunities and assist in the expansion strategy of the organization.
CommunitiesFashion
No H1B
Hiring Manager
Lori Malberg
Responsibilities
Perform high-level analysis (e.g. Target Addressable Market, Serviceable Addressable Market) nationally and for targeted regions. Provide insights on market size and growth potential
Conduct quantitative and qualitative research for each market, including demographics, income levels, cultural trends, neighborhood analysis, consumer trends, regulatory environment, etc
Identify high-potential markets and recommend actionable strategies for entry and growth
Prepare reports and presentations for leadership on market research findings and opportunities
Geo-mapping of existing members to shape and align areas of coverage. Assist in carving out territories for branches based on data-driven insights
Conduct primary market research directly in the cities and markets that we are considering. Survey neighborhoods to assess demand and fit. Refine recommendations and strategies for entry
Scout and cultivate community connections as we foray into new markets
Assist with Go-To-Market activities including hiring of branch teams, soft outreach, customized marketing
Project-manage pre-launch activities across multiple internal teams and vendors
Manage timelines and resources for expansion projects
Qualification
Required
Bachelor's degree in business, economics, or related field
2+ years of experience in data analysis, market research, collecting and analyzing market data
Proficiency in Excel, mapping tools (Google Maps or GIS platforms), PowerPoint
Analytical skills: ability to synthesize data into actionable insights
Strong communication skills including written and oral
Organized, responsive and comfortable in managing a wide range of tasks
Travel to new locations to conduct primary research and on-site surveys
Attend required in-person meetings in New York City
Hybrid work arrangement required in the New York City office
Preferred
Familiarity with SQL and BI tools
Spanish knowledge is a plus
Benefits
Medical, dental, and vision insurance plans
Paid Holidays, vacation and sick time
401K retirement savings plans
Flexible Spending Account (FSA)
Wellness platform with 2 free coaching sessions a month
Opportunity for advancement
And more!
Company
Grameen America, Inc.
Grameen America is dedicated to helping entrepreneurs build small businesses to create better lives for their families.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$32.46MKey Investors
Community Development Financial Institutions FundBaiju BhattBank of The West
2023-04-10Grant· $4.96M
2022-01-25Grant· $0.5M
2020-07-29Grant· $25M
Leadership Team
Andrea Jung
President And CEO
Recent News
2025-12-02
2025-07-08
Company data provided by crunchbase