MESO SCALE DIAGNOSTICS, LLC. · 15 hours ago
SEO/SEM Specialist
Rockville, Maryland, United States
Full-time
Onsite
Mid Level
$78K/yr - $116K/yr
4+ years expMeso Scale Diagnostics, LLC. is a company focused on developing innovative diagnostics solutions. They are seeking an SEO/SEM Specialist responsible for building and maintaining the company’s search engine strategy to grow qualified traffic and pipeline through both organic and paid programs.
Innovation ManagementManufacturingTest and Measurement
No H1B
Responsibilities
SEO (Organic)
O Strategy and Research: Build keyword portfolios (core, long-tail, non-brand vs. brand), topic clusters, and content briefs by buyer persona
O Technical SEO: Run audits and fixes for crawlability, indexation, site architecture, internal linking, redirects, canonicals, Core Web Vitals, structured data/schema, and hreflang (as needed)
O On-Page Optimization: Manage metadata, headers, copy guidance, alt text, schema, and interlinking to improve relevance and CTR
O Off-Page and Authority: Partner on digital PR/Backlinks with reputable scientific publishers, KOLs, and partners; manage link risk and disavow when necessary
O Monitoring: Manage Google Search Console and log-file insights; track rankings, impressions, share of voice, and non-brand traffic mix
SEM (Paid Search)
O Planning and Build: Architect campaigns and account structure (SKAGs/intent clusters as appropriate), keyword/match strategy, negatives, geo/dayparting, budgets
O Execution: Launch and optimize RSA ads, extensions/assets, and experiments across Google Ads; ensure Performance Max use is effective for B2B
O Bidding and Optimization: Use tCPA/tROAS and portfolio bidding with guardrails; optimize for CVR, CPC, CPA, and pipeline impact
O Retargeting & RLSA: Deploy audience layering (remarketing lists, customer match, similar audiences where allowed)
O Landing Pages/CRO: Partner with IS/PMM to align offers and copy; run A/B tests (VWO/Optimizely/Convert) to lift LP CVR and reduce CPL
Measurement, Attribution & Operations
O Conversion Tracking: Manage GA4 + Google Tag Manager configurations, event naming, and conversion actions; validate pixels and dedupe
O Dashboards and Reporting: Build Looker Studio (or BI) dashboards; report weekly/monthly on CTR, CVR, CPC, CPA, ROAS, assisted conversions, and pipeline/revenue influence
O Attribution and Hygiene: Maintain UTM standards, campaign taxonomy, and lead routing with Commercial Ops (Salesforce/Marketo/Eloqua/HubSpot)
O Compliance: Ensure claims, keywords, and ad copy align with regulatory/brand guidelines relevant to life-science markets
Qualification
Required
Bachelor's degree in related field or equivalent work experience
A minimum of four years of hands-on SEO and SEM experience in B2B
Proven track record of improving organic visibility and scaling paid search with efficient CPL/CPA and pipeline impact
Fluency with Google Ads, Microsoft Advertising, GA4, GTM, Google Search Console, and Looker Studio (or similar BI)
Proficiency with SEO tools (e.g., Ahrefs, Semrush, Screaming Frog, Sitebulb); familiarity with schema, HTML/CSS basics
Strong quantitative skills with ability to query data, spot causal vs. correlative changes, and recommend appropriate next actions
Excellent written communication skills for advertising copy and Meta elements; comfortable translating scientific concepts into clear value propositions
Ability to work effectively in a fast-paced, high-energy, demanding and deadline driven environment
Ability to work collaboratively as well as independently
Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving
Preferred
Life Sciences, Medical Technology, or Complex Technology preferred
Experience running structured A/B tests for landing pages (VWO/Optimizely/Convert)
Google Ads and GA4 certifications preferred
Benefits
Medical, dental, and vision coverage
Prescription benefits
401(k) plan with company matching
Flexible spending accounts
Company-paid short- and long-term disability insurance
Group life and accidental death and dismemberment insurance
Paid vacation
Paid sick leave
Paid holidays
Paid parental leave
Employee assistance program
Fitness club membership contribution
Pet insurance
Identity theft protection
Home and auto insurance discounts
Optional supplemental life insurance
Company
MESO SCALE DIAGNOSTICS, LLC.
Founded in 1995, Meso Scale Discovery (MSD) is a global leader in the development, manufacture, and commercialization of innovative assays and instruments for the measurement of molecules in biological samples.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Oskar Austegard
Senior Director of Software Engineering
Recent News
Verified Market Research
2025-06-04
2025-02-26
Company data provided by crunchbase