The Vintage Twin · 5 hours ago
Social Media Manager
The Vintage Twin is a curated vintage and secondhand fashion brand. They are looking for a versatile, creative, and driven Social Media Manager who can handle everything social and help build and maintain an engaged community around the brand.
FashionHandmadeJewelry
Responsibilities
Conceptualize, shoot, edit, and post photos and videos across Instagram (grid, stories, reels) and TikTok
Model products and create lifestyle content
Schedule posts and share spontaneous content to maintain an active, engaging presence
Respond to comments, DMs, and engage with tagged content
Repost, like, and interact with relevant user-generated content
Set up and operate TikTok Shop, and test other (live) shopping apps such as Whatnot
Establish and manage relationships with a network of influencers and creators in order to generate more content for the brand on their profiles and ours
Track social media trends and propose fresh content ideas
Monitor analytics and provide regular performance updates and insights to inform future content and strategy
Identify additional platforms to pursue, such as Threads, then formulate strategy and execute
Write captions and on-platform copy that maintain and evolve The Vintage Twin’s brand voice across all platforms
Collaborate with internal team members on campaigns, launches, and promotions as needed
Moderate comments and DMs in alignment with brand values, including handling sensitive or negative interactions when needed
Organize and maintain a library of photo and video assets for ongoing and future use
Continuously stay informed on new platforms, tools, and features, and proactively apply evolving best practices within the social media landscape
Take ownership of all social media channels; no task is too small or too big
There are many moving parts, and success depends on balancing them effectively while reallocating time and attention to the content and channels that are performing best in the moment. Time management and prioritization are key
Qualification
Required
Years of proven experience managing Instagram and TikTok accounts, either professionally or for your personal brand
Available 30-40+ hours per week
Based in NYC
Strong photography, videography, and editing skills
Comfortable modeling and showcasing clothing on camera
Creative mindset with excellent aesthetic judgment and attention to detail
Attention to detail and the ability to follow instructions
Excellent written communication skills and ability to engage authentically with followers
Motivated, organized, and able to work independently while also being accountable to a schedule
Familiarity with social media analytics and scheduling tools
Passion for vintage fashion, sustainability, and building online communities
Benefits
Competitive pay and benefits
Opportunity to shape the visual and digital identity of a growing brand
Work closely with a passionate, fashion-forward team