Indiana University · 4 hours ago
Associate Director of Marketing and Communications (Marketing Generalist)
Indianapolis, IN
Full-time
Onsite
Senior Level, Lead/Staff
5+ years expIndiana University is seeking an Associate Director of Marketing and Communications to lead strategic marketing initiatives for the Herron School of Art and Design. The role involves developing and implementing marketing plans to enhance student recruitment, community engagement, and overall visibility of the school.
Higher Education
Responsibilities
Maintains and updates content on Herron's website and affiliated platforms
Collaborates with IU's central web teams to ensure compliance with university standards
Creates compelling, audience-centered content for email campaigns, websites, newsletters, print materials, video scripts, and social media
Identifies target audiences; conducts market research; analyzes performance metrics; and refines strategies accordingly
Ensures alignment with IU brand standards and campus-wide initiatives
Writes and edits feature stories that highlight Herron's students, faculty, alumni, research, and community engagement
Reports to the Dean and works collaboratively with Academic Affairs, Student Affairs, Admissions, and the IU Indianapolis Marketing and Communications teams
Serves as Herron's lead storyteller and brand voice
Manages multiple concurrent projects, develops integrated marketing plans, and creates compelling content across a range of platforms to elevate Herron's programs, people, and impact
Independently develops and executes basic and complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation
Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs
Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs
Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail)
May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives
Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences
May provide guidance to lower-level Marketing Generalists
May make process and operational recommendations to manager
Qualification
Required
Bachelor's degree in communications, marketing, English, public relations, or related field
5 years in relevant field
Proficient written and verbal communication skills
Maintains a high degree of professionalism
Demonstrates time management and priority setting skills
Demonstrates a high commitment to quality
Possesses flexibility to work in a fast paced, dynamic environment
Seeks to acquire knowledge in area of specialty
Highly thorough and dependable
Demonstrates a high level of accuracy, even under pressure
Possesses a high degree of initiative
Ability to influence internal and/or external constituents
Preferred
Proven experience developing and delivering multi-platform communications
Experience in higher education, the arts, design, or nonprofit cultural sectors
Experience supporting enrollment/ recruitment or donor communications
Experience managing photography, videography, or multimedia projects
Experience with social media strategy in a professional setting
Exceptional writing, editing, and verbal communication skills
Benefits
Comprehensive medical and dental insurance
Health savings account with generous IU contributions
Healthcare and dependent care flexible spending accounts
Basic group life insurance paid by IU
Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
Base retirement plan with generous IU contributions, subject to vesting
Voluntary supplemental retirement plan options
Tuition subsidy for employees and family members taking IU courses
10 paid holidays plus a paid winter break each year
Generous paid time off plans
Paid leave for new parents and IU-sponsored volunteer events
Employee assistance program (EAP)
Company
Indiana University
Indiana University looked for ways to promote innovation while assisting students in building better futures.
10001+ employees
H1B Sponsorship
Indiana University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (187)
2024 (146)
2023 (127)
2022 (119)
2021 (81)
2020 (79)
Funding
Current Stage
Late StageLeadership Team
Nancy Paton
Vice President & Chief Communications and Marketing Officer
Aaron Neal
Deputy CIO
Recent News
Inside INdiana Business
2026-01-13
2025-10-31
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