Fair Oaks Farms · 5 hours ago
Social Media Manager – Health & Nutrition Brands
La Crosse, WI
Full-time
Hybrid
Mid Level
3+ years expFair Oaks Farms, through Select Milk Producers, is looking for a creative and data-driven Social Media Manager to lead the digital voice and community strategy for health and nutrition brands. The role involves developing content strategies, managing social media operations, and engaging with the community to enhance brand presence and drive growth.
Non Profit
Responsibilities
Develop and implement a multi-platform content strategy that supports brand positioning, seasonal launches, and ongoing engagement goals
Create and manage a social media content calendar, aligning with broader marketing, influencer, and PR campaigns
Define clear objectives (follower growth, engagement rate, conversions) and report against KPIs
Produce original and visually compelling content, including videos, Reels, carousels, stories, and educational posts around topics like clean ingredients, gut health, fitness recovery, and functional nutrition
Partner with designers, photographers, and agencies to bring campaigns to life with brand-consistent visuals
Write engaging and on-brand copy for posts, captions, and ads that educate and convert
Build genuine relationships with followers—responding to DMs, comments, and mentions in a timely and human way
Identify and collaborate with micro- and macro-influencers, brand ambassadors, and loyal customers to co-create content
Cultivate online discussions around relevant trends (e.g., protein blends, hydration hacks, clean-label ingredients)
Use analytics tools (e.g., Meta Business Suite, Later, Sprout, or Hootsuite) to monitor performance, track engagement, and guide future strategy
Experiment with new formats, hashtags, and posting times to optimize reach and conversion
Prepare monthly reports summarizing insights, learnings, and data-backed recommendations
Work closely with Marketing, eCommerce, and Product Development teams to align messaging and timing of campaigns
Support new product launches with social-first content strategies, countdown campaigns, and teaser videos
Ensure brand consistency across all customer touchpoints—from posts to packaging
Qualification
Required
3–5 years of professional experience managing social media for consumer brands, preferably in the health, nutrition, or wellness industries
Strong understanding of Instagram, TikTok, and emerging platforms—including content algorithms, paid social strategy, and influencer trends
Demonstrated ability to grow social followings and improve engagement metrics through creative storytelling and community-building
Experience with analytics tools (Google Analytics, Meta Insights, Sprout Social, Later, etc.) and ability to translate data into action
Excellent communication and writing skills with an eye for brand tone, detail, and authenticity
Comfortable managing multiple brands and balancing creativity with consistency
Passion for healthy living, fitness, and nutrition—someone who stays current on industry trends and enjoys experimenting with new ideas
Benefits
Flexible remote or hybrid work options with occasional in-person brand events or content shoots.
Opportunity to shape the digital voice of fast-growing brands in the wellness space.
A collaborative, growth-oriented culture where your ideas directly influence business outcomes.
Professional development opportunities (e.g., courses in content strategy, paid social, or data analytics).
Competitive salary and performance-based incentives.
Company
Fair Oaks Farms
Fair Oaks Farms is the leading agriculture attraction & agritourism destination located right in the corn belt of Northwest Indiana.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amilia Stehman
Executive Assistant to Chief Operating Officer
Recent News
2025-11-22
Company data provided by crunchbase