dentsu · 20 hours ago
Director, Retail Media Analytics
New York
Full-time
Hybrid
Director/Executive
$181K/yr - $219K/yr
10+ years expDentsu is a global marketing and advertising agency, and they are seeking a Director of Retail Media Analytics to lead a team of analysts. This role focuses on supporting a retailer-owned Retail Media Network by overseeing campaign measurement and providing strategic insights to drive media investment decisions.
AdvertisingInformation ServicesMarketing
Responsibilities
Build, mentor, and lead analytics and data science talent
Act as a senior analytics advisor to retail media leadership
Support advertiser-facing conversations with credible, defensible measurement narratives
Influence product, pricing, and sales roadmaps through data-driven insights
Provide thought leadership on end-to-end measurement strategy for a retailer-owned Retail Media Network
Consult on how attribution, incrementality, and MMM work together to support short-term optimization and long-term revenue growth
Ensure analytics outputs directly support advertiser performance narratives and RMN monetization goals
Act as an SME on attribution strategy across onsite and offsite retail media; provide proactive recommendations on rule-based, algorithmic, and modeled attribution approaches
Identify and mitigate attribution bias, duplication, and signal loss
Define guardrails for when attribution is directional versus decision-grade
Support design and oversee incrementality testing frameworks aligned to retail media use cases; ensure testing approaches are scalable across advertisers of varying size and data maturity
Balance statistical rigor with real retail operational constraints
Translate test outcomes into durable investment and optimization guidance
Lead modeling workflows using SQL, Python, and/or R
Partner with data engineering to shape modeling-ready data pipelines
Ensure strong documentation, validation, and governance of all models
Push the organization toward decision systems, not static reporting
Qualification
Required
Experience leading analytics or data science teams to deliver timely and accurate insights
Skilled in developing analytics workflows and identifying process improvements
Ability to translate advanced models into clear business recommendations
Comfortable influencing senior stakeholders and challenging assumptions with data
5+ years of experience working directly at a retailer
Experience must include ownership of analytics, measurement, or data science within a retail organization
Demonstrated understanding of retail constraints including merchandising, promotions, pricing, loyalty data, and store operations
10+ years total experience in analytics or data science
Strong attribution expertise across onsite and offsite media
Proven experience with incrementality testing and causal inference
Strong SQL plus Python and/or R modeling experience
Preferred
Experience supporting or operating a Retail Media Network at a Retailer
Exposure to omnichannel or in-store media measurement
Familiarity with identity graphs, clean rooms, or audience measurement
Experience informing pricing, yield, or inventory strategy through analytics
Hands-on experience building or using MMM, preferably in commerce or retail contexts
Benefits
Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave
Company
dentsu
We are dentsu.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$24.88MKey Investors
Epiris
2012-07-12Acquired
1993-11-01Private Equity· $24.88M
Leadership Team
Dawn Rowlands
CEO Sub-Saharan Africa
Nigel Sharrocks
CEO, Aegis Media Global Brands
Recent News
Morningstar.com
2025-06-13
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