Weight Watchers · 19 hours ago
Senior Analyst, Marketing
United States
Full-time
Remote
Senior Level
$160K/yr - $175K/yr
5+ years expWeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. We are seeking a driven and insightful Senior Analyst to partner with our Marketing organization, transforming marketing data into actionable insights that influence spending strategies and customer retention initiatives.
FitnessHealth CareWellness
Responsibilities
Work closely with our MTA & MMM data from our third party vendors and use the information to provide data-driven recommendations to our paid media team
Evaluate performance data at the channel and vendor level, proactively identify opportunities to improve marketing campaign performance, customer segmentation, and overall marketing effectiveness through data analysis
Own site funnel analytics to identify drop off points and areas of opportunity
Write complex SQL queries to extract, transform, and analyze large datasets from various sources
Design, develop, and maintain robust and scalable data models and dashboards in Looker using LookML to provide clear and accessible insights
Collaborate closely with marketing stakeholders to define key metrics, build reports, and develop data-driven recommendations
Setting up and analyzing A/B testing site growth experiments
Be able to analyze and validate lift test scoping & results from 3rd party vendors as well as be able to run incrementality and geo lift tests on own when required
Works on and executes a wide range of analytics requests related to CRM performance, customer retention, and lifetime value analysis
Communicate analytical findings and insights effectively to both technical and non-technical audiences through clear visualizations and presentations
Maintain data integrity and ensure the accuracy and reliability of marketing data and reporting
Stay up-to-date with the latest trends and best practices in marketing analytics and data visualization
Qualification
Required
Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related area
Experience (5+ years) in an analytics role, with some experience with marketing data (MTA, MMM, Braze, Amplitude, etc) specifically media analytics
Advanced knowledge in SQL for data extraction and manipulation
Experience building dashboards and data models using Looker and LookML
Strong communication and presentation skills, with the ability to explain complex data findings clearly and concisely
Ability to work independently and collaboratively within a fast-paced environment
Preferred
Familiarity with data from marketing automation platforms such as Braze
A strong understanding of CRM principles, customer segmentation, retention strategies, and lifetime value concepts
Experience with Python or R
Experience analyzing data from product analytics platforms such as Amplitude
Experience with other data visualization tools
Benefits
Comprehensive benefits package
Annual bonus program
Company
Weight Watchers
Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection.
1001-5000 employees
H1B Sponsorship
Weight Watchers has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (20)
2023 (27)
2022 (27)
2021 (16)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
unknown2001-11-15IPO
Leadership Team
Felicia DellaFortuna
Chief Financial Officer
Recent News
Investing.com
2025-12-16
Company data provided by crunchbase