MacAllister Machinery Co., Inc. · 1 day ago
Manager - Marketing and Sales Support
Indianapolis, IN
Full-time
Onsite
Mid, Senior Level
7+ years expMacAllister Machinery Co., Inc. is responsible for leading and managing the marketing and sales support team for the rental service division. The role involves coaching the team, managing sales data, and overseeing marketing efforts to support the outside sales team in Indiana and Michigan.
Manufacturing
Responsibilities
Manages Rouse Analytics information used to determine rental rates and benchmark rates provided to our customers by the outside sales staff. Compile and distribute sales rep performance against market rates and identify areas for improvement
Manages and maintains all rental services information, sales representatives and managers for Indiana and Michigan in the CRM – from development and testing to administration, training and support along with promotional campaigns
Analyze and manage all sales data for Rental Services Managers in Indiana and Michigan in addition to sales teams in both states
Analyze market penetration for new store opportunities and assist with return-on-investment analysis, helping to prioritize new store growth plans
Manages and negotiates agreements on all advertising, novelties, telecommunication, public relations, partnerships and sponsorships for Indiana and Michigan
Manages Rental Services website and social media content – updates, creates content, email marketing campaigns and promotions
Manages and works all trade shows – logistics, booth design, lead retrieval, etc
Leads and negotiates large customer events in Indiana and Michigan (i.e. Duke Training Day)
Manages multiple GL accounts
Manages the Caterpillar Allied Vendor program and associated marketing funds
Develop and manage annual reporting for CAT that determines MacAllister Rentals dealership rating
Design and produce Rental Services stationary and novelty items such as envelopes, business cards, decals, etc
Ensure compliance with established corporate standards
Manages Dodge Data, Dodge Pipeline and Rentalytics, distributing targeted market opportunity information to the sales teams
Manages the customer mobile app and portal – from development and testing to administration and customer support, ensuring we are meeting defined service levels
Owns data quality for rental services, ensuring we are adhering to corporate guidelines for cleanliness and maintenance
Brand ambassador for Rental Services – handles all branding and marketing, including facility branding
Development and maintenance of the Rental Services Sales and Service blogs used to effectively communicate and house information pertinent to these roles
Manages all training and meetings for sales staff (inside and outside)
Manage and oversee accounts associated with the National Accounts Program
Manage, coach and train Rental Sales and Marketing support teams
Negotiate large branded purchases from all vendors
Manage and coordinate company events, open houses and promotions for Rental Services
Qualification
Required
Bachelor's Degree in business related field (Graphic Design, Marketing, Business Administration, etc.) or equivalent years of experience
7 years or more of experience in marketing or sales
Strong multitasking abilities, detail-oriented and self-motivated
Professional demeanor with both internal and external contacts including personal appearance and friendly, courteous treatment of peers, and people at all levels inside and outside the organization
Solid computer skills including Adobe CC (Illustrator, InDesign, Photoshop), Microsoft Office (Outlook, Word, Excel, and PowerPoint), and the ability to learn CAT/MacAllister/Michigan Cat systems
Strong working knowledge of printing, publishing and/or graphics art procedures
Ability to build and maintain effective customer and professional relationships through strong interpersonal skills with emphasis on relationship-building and consistent demonstration of solid professional judgment
Ability to work in a fast-paced environment
Excellent communication skills, including verbal, written and listening skills
Preferred
10 years or more of experience in graphic design, marketing or sales
Company
MacAllister Machinery Co., Inc.
MacAllister Machinery Co. Inc. is a Caterpillar dealership supply and repair a wide range of high quality new, used, and rebuilt equipment.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Angela Knowlton
Chief Accounting Officer and Treasurer
Heather Boyer
Human Resources Business Partner
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