GOJO, Makers of PURELL · 5 hours ago
Marketing Manager - eCommerce
Akron, OH
Full-time
Hybrid
Mid, Senior Level
$84K/yr - $115K/yr
4+ years expGOJO, Makers of PURELL, is focused on enhancing global health and well-being through their innovative products. The Marketing Manager will oversee the Amazon content strategy, ensuring alignment with shopper needs and optimizing performance across various marketing initiatives.
BeautyCleaning ProductsHealth CareWellness
Responsibilities
Owns Amazon content strategy; ensures all content (copy, imagery, rich media, brand storytelling, and catalog data) is optimized to meet Amazon‑specific shopper expectations and drive conversion
Evaluates content performance, identifies high‑impact optimization opportunities, and leads cross‑functional teams to develop and deliver best‑in‑class assets and copy
Monitors Ratings & Reviews, analyzes shopper feedback and category trends, and leverages Amazon Vine insights to guide content updates and stakeholder recommendations
Identifies and evaluates new Amazon marketing tools and integrates high‑value capabilities into marketing initiatives
Oversees Amazon‑specific content syndication and ensures accurate attribute alignment across Digital Asset Management and Product Information Management systems
Leverages Amazon content management tools to ensure GOJO products meet Merchandising Item Detail Quality (IDQ) targets
Executes end‑to‑end new item commercialization, ensuring catalog data, content, and assets are optimized for discoverability and conversion from day one
Identifies root causes of suppression issues and partners with key stakeholders to resolve data gaps and restore item health
Manages Amazon Brand Store pages; develops and deploys content that elevates brand presence and supports curated product assortments
Supports Amazon media strategy by developing and optimizing advertising assets
Manages Amazon A/B tests and content experiments to validate messaging and improve conversion
Manages keyword analysis and Share‑of‑Voice trackers to strengthen visibility and competitive positioning
Manages the GOJO Authorized Reseller Program to protect marketplace integrity
Owns Brand Registry processes to safeguard GOJO brand assets on Amazon
Partners with Marketing Services to apply Amazon content insights across omnichannel initiatives
Qualification
Required
BA, BS degree (MBA preferred) with four plus (4+) years with related marketing experience
Proficient in Excel/Tableau; building, maintaining, and analyzing spreadsheets for tracking, reporting, and decision-making
Deep expertise with Amazon Vendor Central, listing optimization, and A+ content
Familiarity with Amazon marketplace analytics tools (Helium 10, Jungle Scout, Flywheel, etc.)
Working knowledge of digital analytics / KPIs
Strong organizational and project management skills
Experience in using a content management system
Benefits
401(k) match
Parental leave
Onsite well-being care
Company
GOJO, Makers of PURELL
GOJO Industries, MAKERS of PURELL™, is the global leader in Healthy Skin and Healthy Places and certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2026-01-22Acquired
Leadership Team
Carey Jaros
Chief Executive Officer
Chuck Crawford
Chief Innovation Officer
Recent News
2026-01-23
2026-01-23
Company data provided by crunchbase