Miami HEAT · 5 hours ago
Intern, Content Strategy - Summer 2026
Miami, FL
Internship
Onsite
Intern
Start in 2026 SummerMiami HEAT is seeking a Content Strategy Intern to support the Content Strategy team by analyzing content performance and identifying trends. The intern will learn how to evaluate content effectiveness and connect strategy to business priorities while assisting in various analytical tasks.
Sports
Responsibilities
Support Content Strategy Coordinator weekly/monthly reporting by gathering performance learnings across platforms and organizing results into clear “what happened / so what / now what” takeaways
Identify common trends and creative patterns among top-performing content (hooks, formats, timing, CTAs, talent usage, storytelling structures)
Assist in evaluating content tied to ticketing and retail campaigns, tracking recurring patterns that drive action and engagement
Compile examples of strong-performing, revenue-related content and summarize what can be repeated, refined, or tested next
Assist Content Strategy Coordinator with data inputs and tagging consistency to ensure recaps and reporting are accurate and easy to interpret
Explore and document practical ways to use AI to improve workflow efficiency
Partner closely with the Content Strategy Coordinator to complete analysis tasks and maintain organized deliverables
Qualification
Required
Interest in analytics, performance strategy, and learning how social/content is measured
Comfortable working in spreadsheets and organizing information clearly
Strong written communication (can summarize trends and findings in a clean, concise way)
Detail-oriented and able to follow naming/tagging conventions
Curious about AI tools and excited to test ways to improve efficiency
Company
Miami HEAT
The Miami HEAT came into the NBA for the 1988-89 season as part of a two-phase league expansion.
Founded in 1988
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Sammy Schulman
EVP / CFO
Jennifer Alvarez
Senior Vice President of Brand/Chief Creative Officer
Company data provided by crunchbase