Shell · 3 hours ago
Marketing Insights and Planning Lead
Houston - EP Center Americas
Full-time
Onsite
Senior Level, Lead/Staff
$122K/yr - $182K/yr
8+ years expShell is a leading energy company with over 100 years of experience in the US. They are seeking a Marketing Insights and Planning Lead to drive customer-centric strategies and lead the marketing planning process for Shell Mobility North America.
EnergyOil and GasRenewable Energy
No H1B
Responsibilities
Develop and implement the Insights strategy and serve as a strategic insights SME and partner to marketing teams across multiple business areas, including fuels, loyalty programs, digital, convenience retail, and B2B segments
Lead end-to-end insights projects, including advising on recommended research methodologies, select research partners, and manage project budgets
Oversee the design, execution, and analysis of qualitative and quantitative research studies
Consolidate primary and secondary data to deliver meaningful insights on customer behaviors, market trends, brand performance, and competitive dynamics
Manage key ongoing research programs, such as brand tracking, campaign performance tracking, concept testing, segmentation work, and message testing
Translate complex data into clear, compelling insights and actionable recommendations
Ensure best‑practice research standards across all North America projects, working collaboratively with Global Insights teams
Maintain strong methodological rigor and stay informed on the latest innovations in marketing research and analytics
Lead the end‑to‑end annual marketing planning process for the US and Canada
Work closely with marketing, brand, communications, and global stakeholders to align strategy, timelines, and deliverables
Develop and maintain a clear, annual 'Plan-on-a-Page' that outlines strategic priorities for the region
Support strategic discussions with agency partners and internal teams to ensure integrated planning
Manage planning logistics, timelines, and coordination with external partners
Support development of business cases and post‑investment evaluations to guide decision making
Drive planning‑related performance programs and ensure continuous process improvement
Qualification
Required
Must have legal authorization to work in the US on a full-time basis for anyone other than the current employer
Bachelor's or Master's degree in Business, Marketing, Research, Social Sciences, or a related field
8+ years of experience in marketing research and Insights strategy delivery, ideally in both a research agency and an CPG/FMCG company, having worked on quantitative and qualitative projects
Experience and track record of success in a customer insights team within a commercial marketing organization, ideally in a global environment
Knowledge of market research techniques and a track record of implementation and innovation that has supported business outcomes, for example: increased speed of delivery, reduced cost, improved accuracy
Experience using insight to create customer-led marketing strategies that drive change in the business and inform strategic marketing planning activities
Ability to translate insights into actionable business value, including forecasting, market sizing, identifying opportunities, and conducting competitor and market analysis
Ability to interpret and blend multiple datasets, such as customized research, continuous tracking data, sales/loyalty data, and syndicated data, into clear, concise business opportunities
Ability to craft insights into simple and compelling stories that generate action
Strong stakeholder management and collaboration skills
Strong commercial and negotiating skills
Fluency in written and spoken English, with strong statistical capabilities
Experience in brand building and marketing strategy development
Benefits
Medical, dental, vision coverage
Life Insurance
Business Travel Accident Insurance
Occupational Accidental Death Benefit programs
Company pension plan
401(k) plan
Up to 6 weeks of paid vacation time
Up to 11 paid holidays
Paid parental leave offering 16 weeks of paid leave for birthing parents
8 weeks of paid leave for non-birthing parents
Short-term disability leave for up to 26 weeks at 100% or 50% of base pay
Long-Term Disability insurance
Financial reimbursement for adoption
Wellness, education, and personal learning expenses
Company
Shell
Shell is a global group of energy and petrochemicals companies.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$750.4MKey Investors
US Department of EnergyThird Point
2024-11-11Grant· $0.4M
2021-10-27Post Ipo Equity· $750M
2005-07-20IPO
Leadership Team
David Bunch
Group Executive Vice President Shell Mobility & Convenience
Dean Aragón
CEO & Vice-Chairman - Shell Brands International AG
Recent News
Business Standard India
2026-01-25
2026-01-25
2026-01-24
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