The Ohio State University · 4 hours ago
Director, Digital Media
Columbus Campus
Full-time
Onsite
Lead/Staff, Director/Executive
3+ years expThe Ohio State University is a prominent educational institution seeking a Director of Digital Media. This role is responsible for providing strategic oversight of the department’s digital presence, leading content strategies to enhance fan engagement and brand storytelling, and managing digital platforms in alignment with marketing goals.
EducationHigher EducationUniversities
Responsibilities
Providing strategic oversight for the department’s comprehensive digital presence across OhioStateBuckeyes.com, official Athletics social media channels, and the Ohio State Buckeyes App
Shaping the department’s digital vision and ensuring consistent, engaging representation of the Ohio State brand across all platforms
Leading the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives
Directing social media strategy, overseeing website and app content, and guiding the development of emerging digital platforms
Ensuring alignment between digital initiatives and broader marketing goals through close collaboration with the Creative Content, Marketing & Email Strategy, and communications teams
Directing all live-streamed press conferences and digital broadcasts across Athletics web, app, YouTube, and social media channels, ensuring high production standards and coordinated distribution
Supervising the Assistant Director of Digital Media, Website, working together to analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization
Providing training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling across all digital channels
Managing the department’s relationship with its website and app provider and serving as the Athletics liaison to the university’s social media department to ensure coordinated messaging and collaborative opportunities
Overseeing the Athletics Digital Media student intern program, offering mentorship and hands-on learning experiences that support daily content needs and departmental priorities
Demonstrating innovation, strategic thinking, and a data-informed approach to continually enhance the department’s digital footprint
Qualification
Required
At least 3 years of relevant experience
Experience leading a team in a fast-paced work environment in the immediate world of social media, digital media and copy writing
Supervisory experience
Excellent written and verbal communication skills
Creativity
Experience with design/desktop publishing and video editing
Ability to manage a large flow of information and multiple projects
Self-motivation
Exceptional organizational skills
Ability to work effectively with a diverse population
Ability to stay ahead of technologies and the most current web, social, video and design trends
A passion for college athletics and the sports industry
Ability to analyze data to increase fan engagement and revenue streams
Company
The Ohio State University
The Ohio State University is a public research university based in Columbus, Ohio.
10001+ employees
H1B Sponsorship
The Ohio State University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (311)
2024 (295)
2023 (236)
2022 (149)
2021 (111)
2020 (125)
Funding
Current Stage
Late StageTotal Funding
$52.28MKey Investors
AmeriCorps Public AlliesNational Safety CouncilFederal Aviation Administration
2024-07-09Grant· $0.81M
2024-04-29Grant
2024-03-05Grant· $0.35M
Leadership Team
Bill Diffenderffer
Director of Entrepreneurship
Nicole Kraft
Professor
Recent News
Sports Business Journal
2025-10-24
Company data provided by crunchbase