Nesco Resource · 1 day ago
SEO/GEO Manager - (Biotech/Biomedical)
South San Francisco, CA
Full-time
Hybrid
Senior Level
$75/hr - $80/hr
7+ years expNesco Resource is a company seeking a forward-thinking SEO strategist who understands the evolution of search. In this role, you will lead the organic discovery strategy, bridging traditional SEO and Generative Engine Optimization while ensuring accurate and compliant information is accessible to patients and healthcare professionals.
ConsultingHuman ResourcesStaffing Agency
Responsibilities
Advanced SEO & GEO Strategy
Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data
Generative Engine Optimization (GEO): Lead the strategy for 'Answer Engine Optimization.' Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture
Technical Excellence: Oversee technical SEO health across portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data. Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs
AI Workstreams & Innovation
AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis
AI Search: Make content recommendations for conversational queries ('Is X drug covered by Medicare?' or 'How does Y mechanism of action work?'), ensuring natural language processing (NLP) models can easily parse and retrieve our answers
Cross-Functional Leadership & MLR Navigation
Regulatory Partnership: Act as the bridge between 'Fast SEO' and 'Safe Pharma.' Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance
Education & Advocacy: Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact
Agency Management: Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team
Qualification
Required
7+ years in SEO/Digital Marketing, with at least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance)
Demonstrated understanding of how LLMs impact search
Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus
Deep proficiency in Schema.org, Knowledge Graph architecture
Familiarity with SEO tools like Google Search Console, SEMRush, etc
Experience navigating MLR/PRC review cycles
Exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders
Benefits
MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.
Company
Nesco Resource
Nesco Resource s an Staffing and Recruiting firm.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Michael McDonald
Executive Vice President of Finance and Chief Accounting Officer
Recent News
InvestmentNews
2023-12-24
Maysville Online
2023-12-24
Company data provided by crunchbase