Bread Financial · 1 day ago
Senior Direct Marketing Strategist
Columbus, OH
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $144K/yr
5+ years expBread Financial is a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions to millions of U.S. consumers. The Senior Marketing Strategist will lead the planning and execution of direct marketing campaigns for DTC products, collaborating with various teams to shape campaign strategy and manage budgets.
BankingCredit CardsFinancial ServicesPersonal Finance
Responsibilities
Be a key contributor to campaign planning and execution. Independently partner with Marketing Delivery and external vendors to optimize processes. Own internal program strategy briefs/program design documents. - (30%)
Collaborate with internal and external partners to execute marketing campaigns. Facilitate creative updates and maintain relationships with external agencies/vendors and internal Marketing Operations. Manage day-to-day campaign activities. - (30%)
Help develop marketing plans and testing strategies. - (10%)
Responsible for invoice management and partnering with leadership on budget planning and forecasting. - (10%)
Manage creative development, testing and implementation. Ensure copy and creative are compliant and accurate. Collaborate with both Bread’s internal agency and external vendors. - (10%)
Perform competitor and industry research leveraging both public and non-public sources. - (5%)
Partner with the analytics team to analyze and report on marketing campaign performance. - (5%)
Qualification
Required
High School Diploma or GED
5+ years of experience in credit, loyalty, or marketing, particularly in digital marketing, agency marketing, and e-commerce
A/B Testing
Credit Card
Digital Marketing
Direct Marketing
Email Marketing
Financial Acumen
Marketing Strategies
Preferred
Bachelor's Degree in Business Administration, Marketing, or related area, or equivalent experience
Benefits
Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
All associates receive 11 paid holidays.
Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year.
Hired associates will be able to elect the purchase company stock during offering periods in June and December.
You will be eligible for an annual incentive bonus based on individual and company performance.
Company
Bread Financial
Bread Financial is a financial services company.
5001-10000 employees
H1B Sponsorship
Bread Financial has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (13)
2023 (18)
2022 (5)
Funding
Current Stage
Public CompanyTotal Funding
$2.17B2025-11-20Post Ipo Equity· $72.64M
2025-10-28Post Ipo Debt· $500M
2025-03-05Post Ipo Debt· $400M
Leadership Team
R
Roy Slagle
Senior Director of Software Engineering
Recent News
2026-01-13
2026-01-13
Investor's Business Daily
2026-01-13
Company data provided by crunchbase