Newell Brands · 6 hours ago
Associate Manager, Market Development & Planning
Atlanta, GA
Full-time
Hybrid
Entry, Mid Level
2+ years expNewell Brands is a leading consumer products company with a portfolio of iconic brands. The Associate Manager of Market Development & Planning serves as the expert voice for the Kitchen business, helping to define commercialization strategies and manage retailer playbooks to drive growth for the segment and retail customers.
Consumer Goods
Responsibilities
Helps develop Category Playbooks and tactics (DSMP expectations)
Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar
Helps identify new business opportunities and aligns resources to capture incremental opportunities
Helps with Commercial planning, development of commercial Innovation and execution of key segment initiatives
Constantly monitors competitive activity, is an Industry expert for the Newell’s Kitchen brands
Helps ensure Segment business plan execution and delivery
Helps with the execution of Segment plans
Understands Pan Newell Risks, opportunities and Sales Capability development
Helps with the execution of Segment DSMP objectives:
Helps define channel and customer product assortments to maximize shopper reach and Newell’s share of retailer’s assortments
Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf
Works with MD&P team that partner with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share
Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share
Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy
Helps prepare MD&P leaders for the Monthly Business Review with Newell Corporate Leadership team where needed
Helps prepare for complex, customer negotiations that deliver mutually beneficial outcomes for segment and customers
Qualification
Required
Bachelor's degree in marketing, business, or related field
2+ years in market planning, brand management, or related roles
Financial Acumen, with demonstrated results of consistent P&L management and delivery
Basic understanding of brand and category management
Ability to translate market knowledge and insights
Understanding of storytelling and developing selling stories
Category knowledge and ability to translate insights into action plans
Strong presentation and communication skills
Ability to collaborate with cross-functional teams
Preferred
US retail customer knowledge is a plus
Understanding of syndicated POS and Panel data
Demonstrated ability to partner with multiple teams in a matrixed organization is a plus
Company
Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Chris Peterson
President & CEO
Michael McDermott
CEO - Home & Commercial Segment - Newell Brands
Recent News
2026-01-13
2025-12-26
2025-12-25
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