EVO · 7 hours ago
CRM Marketing Specialist
Seattle, WA
Full-time
Onsite
Entry, Mid Level
$72K/yr - $77K/yr
2+ years expevo is a leading multi-channel retail brand focused on building community and enhancing the adventurous spirit. The CRM Marketing Specialist will support the development of email and SMS campaigns to engage customers and align with brand priorities, while enhancing the loyalty program and overall customer experience.
E-CommerceInternetMarketplace
Responsibilities
Build and deploy batch email and SMS campaigns using templates, creative plugins, and dynamic content blocks
Support a smooth, repeatable campaign build process - helping to streamline production and reduce manual lift
Maintain the email calendar to ensure consistent messaging across categories, seasons, and customer cohorts
Work closely with the CRM and Creative teams to traffic assets, manage timelines, and ensure campaigns are built and launched accurately
Collaborate with CRM Manager & Brand Managers to inform email deliverables and ensure timely creative reviews
Assist with segmentation and versioning based on targeting logic and audience cohorts
Apply basic personalization and dynamic content to support loyalty messaging and ecosystem awareness
Help maintain segmentation accuracy and file health across campaigns
Execute QA processes to ensure content accuracy, segmentation integrity, and rendering across devices and email clients
Help ensure all communications meet evo’s standards for: ADA compliance, Mobile-first readability, Responsive layout, Brand voice and design consistency
Set up A/B tests across subject lines, send timing, and creative layouts
Monitor campaign performance and help compile reports on key metrics
Share observations and learnings with the CRM team to support ongoing optimization
Qualification
Required
2-3 years of experience in CRM, email/SMS marketing, or digital marketing - ideally in ecommerce, retail, or a consumer brand
Hands-on experience with an email service provider (ESP), including template editing and campaign deployment
Familiarity with collaborative design tools (e.g., Figma) is a plus
Basic understanding of segmentation, personalization, and campaign performance metrics
Strong attention to detail - especially in QA, copy accuracy, and template consistency
Comfortable working cross-functionally with creative and marketing teams
Embodies, honors, and lives our core values: The Great 8
Preferred
Basic HTML/CSS knowledge for troubleshooting email templates
Benefits
100% paid health dental and vision
Paid vacation time
Sick leave, 40 hours volunteer paid time off
Paid parental leave for birthing & non birthing parents
Retail quarterly bonus program, profit share program and long-term compensation program
401k matching
Employee discount and access to pro deals on most the products we sell
NGEY (New Gear Every Year): a new ski or snowboard setup to use for the season
Bike finance program and bike stipend
Time together outside, volunteer activities, community events, ride days and annual retreat
Flexible work schedules, remote work for eligible roles, and dog friendly offices
Career pathing, leadership development, network development, training and performance feedback
Company
EVO
EVO — українська продуктова IT-компанія. Місія EVO — створювати можливості для розвитку підприємництва.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2018-11-27Acquired
Company data provided by crunchbase