Keystone Technologies · 3 hours ago
Digital Marketing Strategist
Lansdale, PA
Full-time
Hybrid
Mid, Senior Level
4+ years expKeystone Technologies is a third-generation, family-owned business and a national leader in the commercial and industrial lighting industry. The Digital Marketing Strategist will elevate Keystone’s digital presence across various channels, responsible for creating, executing, and analyzing digital campaigns to increase engagement and support the go-to-market strategy.
ElectronicsLightingManufacturing
Responsibilities
Develop, execute, and optimize digital campaigns across email, social media, paid social, paid search, YouTube, and display advertising
Own day-to-day management of Keystone’s social media platforms, including content planning, posting, community engagement, and performance reporting
Concept and manage paid media campaigns with clear KPIs and ongoing optimization
Execute and analyze email marketing campaigns, with an emphasis on testing, segmentation, and conversion
Build and maintain marketing automation workflows to support customer journeys, product launches, and lead nurturing
Increase visibility and engagement on Keystone’s YouTube channel through content management, optimization, and best practices
Collaborate with the creative team to develop compelling digital-ready content (video, graphics, animations, short-form content, ad creative, etc.)
Partner with other MarTech team members to improve analytics tracking, attribution insights, and digital performance dashboards
Conduct keyword and audience research to shape targeting, content planning, and digital campaign strategy
Monitor industry trends, platform updates, and new technologies to continually evolve Keystone’s digital approach
Report on campaign performance, insights, and recommendations for continuous improvement
Ensure digital content aligns with brand standards, messaging strategy, and compliance requirements
Other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing, Communications
4-7 years in digital marketing, paid media, social media strategy, email marketing, or marketing automation
Experience managing paid social and paid search campaigns
Experience with marketing automation workflows and customer journey mapping
Strong understanding of campaign analytics (Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Studio, etc.)
Proficiency in building and optimizing email campaigns; HubSpot experience strongly preferred
Strong understanding of SEO fundamentals for content, titles, and YouTube optimization
Ability to write effective digital content, ad copy, and social posts
Demonstrated success driving engagement through social and/or paid advertising
Ability to manage multiple projects, deadlines, and campaigns with strong attention to detail
Curiosity, creativity, and a continuous improvement mindset
Strong communication skills and ability to collaborate across Marketing, Product, and Sales
Uphold and implement Keystone's Core Values, consistently aligning actions and decisions that reflect the core principles
Comfortable with some domestic travel (~10%)
Preferred
Video and short-form content familiarity (YouTube, Reels, TikTok trends) a plus
Benefits
Medical
Dental
Vision
Voluntary life insurance
Employer-paid group life insurance
Short-term disability
A 401k plan with company match
Paid time off
Philanthropic opportunities
Company
Keystone Technologies
Your one stop shop for all your lighting needs: LED Solutions, LED tubes and lamps, Drivers, LED Retrofit Kits and Ballasts.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$0.85M2015-02-26Series Unknown· $0.85M
Leadership Team
I
Ira Greenberg
Chief Executive Officer
Company data provided by crunchbase