Paleovalley · 17 hours ago
Social Media Strategist (US, Remote)
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $95K/yr
4+ years expPaleovalley is a modern health-conscious snack and supplement company committed to high-quality products. The Social Media Strategist will own and scale the company’s organic social media presence, develop platform-specific strategies, and collaborate with various teams to drive engagement and community growth.
Consumer GoodsDietary SupplementsE-CommerceNutrition
No H1B
Responsibilities
Own the organic social media strategy and execution across TikTok, Instagram, Facebook, YouTube, and Pinterest
Create and manage a content calendar designed to increase engagement, drive traffic, and build community
Develop content strategies that tie directly to growth goals: new product launches, affiliate performance, list building, retail awareness, etc
Collaborate with our Co-Founder and face of the brand, Dr. Autumn Smith, to develop content ideas, giveaways, founder-driven content, and brand storytelling
Work closely with the partnerships team to spotlight creators, influencers, affiliates, and brand partners
Collaborate with the paid media team to source and test organic content that can be repurposed for ads
Create and run ManyChat campaigns to support product launches, drive DMs, and increase subscriber conversion
Work with the retail and marketing teams to develop organic strategies that support in-store growth and drive awareness for retail launches
Track performance metrics (engagement, CTRs, conversions, growth) and regularly report insights with actionable next steps
Stay ahead of trends, cultural moments, and platform updates to continuously evolve our strategy
Actively engage with our community: respond to DMs, spark conversations, and foster loyalty
Qualification
Required
4+ years of experience managing and growing social media accounts for a consumer-facing brand, ideally in the CPG, wellness, or better-for-you space
Proven track record of using organic social to drive growth and revenue, not just engagement
Experience developing social strategies that support retail expansion and national visibility
Experience creating and optimizing ManyChat or DM funnel campaigns
Strong content instincts and deep platform knowledge—especially for TikTok, IG Reels, and YouTube Shorts
Experience building and managing a social content calendar tied to business goals
Data-driven mindset: you know how to measure what matters and optimize accordingly
Excellent writing skills and ability to adapt to Paleovalley's brand voice and tone
High sense of ownership, initiative, and bias toward action
Strong collaboration skills; able to work cross-functionally with paid media, affiliate, creative, and executive teams
Deep understanding of trends in health, wellness, and conscious consumerism
Comfortable working in a fast-paced, entrepreneurial environment
Preferred
Bachelor's degree from a regionally accredited institution in Social Media Marketing, Content Creation, Data Analysis or a related field, preferred
Experience using the following: ManyChat, BrandWatch
Passionate for health and wellness
Affiliate Management experience
Retail experience
Experience scaling a wellness or food/beverage brand's organic channels to over 100K
Experience supporting retail launches through organic content and UGC
Benefits
Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
Company
Paleovalley
Paleovalley operates as an online store that provides nutrient density products.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Shane Gramling
Sr. Conversion Optimization Manager | Front-End Web Designer/Dev | CRO UX UI
Recent News
2023-12-21
Company data provided by crunchbase