Teacher Created Materials · 9 hours ago
Product Marketing Analyst
Huntington Beach, CA
Full-time
Hybrid
Mid Level
4+ years expTeacher Created Materials is an award-winning publisher of educational and trade books, digital products, and professional learning services. The Product Marketing Analyst is responsible for developing and executing product-focused marketing strategies and integrated campaigns that generate high-quality leads and support sales growth, partnering closely with Sales to ensure campaigns are customer-centric and data-driven.
EducationPublishing
Responsibilities
Develop and execute integrated product marketing campaigns that drive awareness, engagement, and lead generation for sales, with a strong focus on MQLs and pipeline contribution
Partner with Sales leadership to align campaigns to sales priorities, seasonal initiatives, and territory growth strategies
Monitor, analyze, and report on campaign performance, lead quality, and conversion metrics; provide actionable insights and optimization recommendations
Own product positioning, value propositions, and key messaging that clearly articulate customer needs and sales differentiation
Translate product features into compelling, benefit-driven narratives that resonate with educators and decision-makers
Ensure consistency and accuracy of product messaging across all marketing and sales channels
Develop and manage sales enablement tools including product sell sheets, email templates, landing pages, and campaign assets
Partner with Sales to support product promotions, and targeted lead-generation initiatives
Equip sales teams with messaging, talking points, and competitive insights to support lead conversion
Project manage the creation of campaign assets including email marketing, landing pages, digital ads, social content, and event promotions
Collaborate on paid, organic, and nurture strategies that move prospects through the funnel
Ensure all content aligns with brand standards, customer voice, and product accuracy (item numbers, pricing, descriptions)
Manage and maintain product marketing data within systems such as NetSuite, CRM, and marketing automation platforms
Partner cross-functionally to improve lead flow, attribution, and reporting
Stay informed on industry trends, competitive landscape, and evolving demand generation best practices
Qualification
Required
Bachelor's degree in Marketing, Communications, Education, or related field
4+ years of experience in product marketing, demand generation, or integrated B2B/B2E marketing
Proven experience developing campaigns that generate and nurture sales leads
Strong project management skills with the ability to manage multiple initiatives in a fast-paced environment
Excellent written and verbal communication skills, with a talent for persuasive messaging
Analytical mindset with experience using performance data to optimize campaigns
Proficiency with CRM and marketing automation tools (HubSpot and Salesforce preferred)
Preferred
Experience in K–12 education or educational publishing strongly preferred
Benefits
Health, Dental, Vision, Life Insurance
Paid Time Off plus Company Holidays
Generous 401(K) program with Match
Generous Childcare and Wellness Programs
Plus more!
Company
Teacher Created Materials
Teacher Created Materials is one of the most recognized names in educational publishing.
Founded in 1977Huntington Beach, California, USA
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Alexandra Rivas Smith
Chief Marketing Officer
Recent News
EIN Presswire
2025-07-02
Company data provided by crunchbase