Mattel, Inc. · 13 hours ago
Data Analyst, User Acquisition (Digital Gaming)
333 Continental Blvd, El Segundo, CALIFORNIA
Full-time
Onsite
Mid Level
$80K/yr - $125K/yr
3+ years expMattel, Inc. is a leading global toy and family entertainment company, and they are seeking a User Acquisition Data Analyst to join their Mobile Growth Marketing team. This role involves analyzing large-scale marketing datasets, building and maintaining dashboards, and conducting deep-dive analyses to support user acquisition strategies and campaign planning.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Analyze large-scale marketing datasets using tools like BigQuery, Mixpanel, and Singular to deliver weekly insights on channel efficiency, optimization levers, and media mix performance
Build and maintain dynamic dashboards with cohort reporting, ROAS tracking, retention metrics, and performance trends across attribution data sources
Conduct deep-dive analyses to uncover growth opportunities, inform UA strategy, and support cross-functional decision-making
Ensure data integrity across Firebase, MMPs, SKAN, App Store Connect, and external pipelines through reconciliation, schema validation, and standardized taxonomy
Evaluate asset-level performance (IPM, CVR, CTR, engagement metrics) to guide creative iteration and concept testing in partnership with design and UA teams
Design and analyze A/B tests, geo-lift studies, and incrementality experiments using robust statistical methodologies to quantify campaign impact
Collaborate with internal and external data teams to evolve attribution models, manage SKAN conversion schemas, and prepare for Privacy Sandbox integration
Partner with UA and Finance to develop short- and long-range spend/return forecasts, leveraging historical performance and predictive signals to support campaign planning and budget allocation
Act as a strategic liaison between Growth Marketing and central analytics, product, and data engineering teams to ensure alignment on data architecture, taxonomy, and reporting standards
Monitor industry trends, competitor UA strategies, and market dynamics to inform campaign planning, creative direction, and channel prioritization
Qualification
Required
3–5 years of experience in marketing analytics or data science roles supporting mobile User Acquisition
Proven expertise in hybrid monetization models (IAP + IAA) and deep understanding of mobile gaming user behavior
Advanced proficiency in SQL (BigQuery); experience with Python or R for statistical modeling and automation is a strong plus
Skilled in data visualization and dashboarding using tools like Mixpanel, Looker, or Tableau
Solid foundation in applied statistics, including A/B testing, experiment design, and causal inference
Hands-on experience with SKAdNetwork (CV schema design, postback decoding)
Strong grasp of performance KPIs (CPI, ROAS, retention, LTV) and digital marketing principles across DSPs and ad networks
Excellent communication skills to translate complex data into actionable insights for technical and non-technical stakeholders
Passion for mobile gaming and ability to thrive in a fast-paced, data-driven, privacy-centric environment
Bachelor's degree in a quantitative field (Statistics, Economics, Math, Computer Science) or equivalent practical experience
Benefits
Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
H1B Sponsorship
Mattel, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (23)
2023 (28)
2022 (21)
2021 (10)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
CEO
Recent News
Techpoint Africa
2026-01-20
Company data provided by crunchbase