Blade HQ · 1 day ago
Director of Marketing & Ecommerce
Pleasant Grove, UT
Full-time
Onsite
Director/ExecutiveBlade HQ is an exceptional knife retailer focused on selling knives with consistent excellence. They are looking for a Director of Marketing and Ecommerce to lead the marketing efforts, ensuring customer clarity and trust while driving performance and collaboration across teams.
E-CommerceE-Commerce PlatformsRetail
Responsibilities
Set direction and priorities
Establish clear marketing priorities aligned to Blade HQ's mission
Translate strategy into a focused, executable marketing plan
Use data to choose what matters most and prioritize projects
Lead people and systems
Lead and coach managers across content, creative, ecommerce experience, and growth
Develop strong leaders by setting expectations, running effective one-on-ones, and improving processes over time
Build the structure and workflows that allow teams to execute consistently at scale
Own customer-facing clarity
Make it easy for customers to discover and choose the right knife
Ensure product storytelling is honest, transparent, and accurate
Align merchandising, content, and creative so customers understand •why• a product is right for them
Drive performance
Partner with managers to define KPIs and OKRs tied to growth, engagement, and trust
Track performance across channels and adjust strategy based on real results
Balance creativity with discipline
Collaborate cross-functionally
Work closely with operations and merchandising to keep promises we can keep
Partner with leadership on prioritization, resourcing, and long-term improvement
Build strong relationships with brand partners to support thoughtful, customer-first campaigns
Qualification
Required
Experience leading marketing in an ecommerce business
Comfortable owning both strategy and execution
Proven ability to lead and develop managers
Strong understanding of digital customer journeys and ecommerce systems
Data-driven decision maker who values clarity over noise
Clear communicator and steady, dependable leader
Bachelor's Degree, or equivalent experience required
Experience leading an E-commerce marketing team at a director level is required
Preferred
Experience in enthusiast communities or specialty retail
Familiarity with complex catalogs or large SKU counts
Knife or outdoor industry experience
Masters Preferred
Benefits
100% paid Medical for Executive level Employees and their Dependents
50% paid Dental and Vision
Free Employee life insurance
3 weeks of PTO given up front with 5 weeks of possible PTO to accrue
Additional PTO for life events
Retirement 3% match
Employee Assistance Program (EAP)
Company paid events
Regular company paid lunches
Free Cereal, Soda, Ice, and Coffee
Employee discounts on all products
Casual dress code
And much MORE!
Company
Blade HQ
Blade HQ is an online store for outdoor and survival gear and self-defense products.
Founded in 2003
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Christensen
Chief Executive Officer
Jesse Hunsaker
Chief Technology Officer
Company data provided by crunchbase