Prudential plc · 10 hours ago
B2B Social Media Strategist
Newark, NJ
Full-time
Onsite
Senior Level, Lead/Staff
$114K/yr - $189K/yr
8+ years expPrudential Financial is an industry leader in financial services, seeking a B2B Social Media Strategist to lead their B2B social media strategy. This role involves developing and managing Prudential's social media presence, particularly on LinkedIn, to enhance brand relevance and support business objectives.
Asset ManagementConsultingFinancial ServicesHealth CareInsurance
Responsibilities
Lead the development and ongoing management of Prudential’s B2B social media strategy, primarily across LinkedIn (corporate and business-line channels)
Define and maintain content pillars, audience segments, and messaging frameworks aligned to brand strategy and business priorities
Apply a social-first mindset, ensuring content is designed for professional audiences and platform-native engagement
Translate complex financial and institutional topics into clear, compelling, and relevant social content
Stay current on platform trends, best practices, and professional audience behaviors, bringing informed recommendations to the broader team
Support and execute social media strategies for senior leaders (e.g., CEO, CMO, business unit leaders), in partnership with Communications and leadership support teams
Develop executive thought leadership themes, messaging guidance, and posting cadences
Draft, edit, and refine executive social posts, ensuring consistency with brand voice and enterprise narratives
Provide guidance to leaders on effective, risk-appropriate social engagement
Support the strategic direction of enterprise Hearsay content, messaging themes, and content guidelines – in close collaboration with Business Marketing teams
Partner closely with the B2B / Executive Programs Manager (Hearsay Lead) on content planning, governance, and distribution
Collaborate with Sales Enablement and business partners to support advisor and field activation through social channels
Monitor ongoing performance of B2B and executive social content, identifying opportunities for optimization, improvement and paid media amplification
Partner with Analytics and Insights teams to track KPIs, assess performance, and apply learnings to future planning
Use audience insights, competitive intelligence, and reputation signals to refine messaging, content mix, and posting approaches
Contribute to a learning agenda that improves effectiveness over time
Partner with Business Marketing, Sales, Communications, and HR to support priority initiatives
Collaborate with internal creative teams and agency partners on B2B content and executive assets
Serve as a strategic partner to internal stakeholders, helping translate business needs into effective social content
Ensure B2B and executive social content aligns with brand standards, regulatory requirements, and enterprise social governance
Partner with Legal, Compliance, and Reputation teams to support responsible and compliant execution
Help balance creativity, relevance, and speed within a regulated environment
Qualification
Required
8+ years of experience in B2B social media, communications, financial services, or social strategy roles
Strong understanding of LinkedIn and professional audience engagement, including executive presence and thought leadership
Excellent writing and storytelling skills, particularly for executive and professional audiences
Experience supporting senior leaders, leadership communications, and sales channels
Ability to translate complex business topics into clear, concise, and engaging content
Strategic mindset with the ability to balance planning and hands-on execution
Comfortable working across multiple stakeholders in a matrixed environment
Preferred
Familiarity with Hearsay or other distributed advisor platforms strongly preferred
Benefits
Market competitive base salaries, with a yearly bonus potential at every level.
Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
401(k) plan with company match (up to 4%).
Company-funded pension plan.
Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
Company
Prudential plc
We are Prudential. For Every Life, For Every Future.
Founded in 1848Central, Hong Kong Island, HKG
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Thomas W Myers, CLU, ChFC
Chief Executive Officer
Recent News
2025-12-04
Company data provided by crunchbase