Green House Agency, Inc · 20 hours ago
On Premise Market Manager - Leading Global Beverage Company- Los Angeles, CA
Los Angeles, CA
Full-time
Onsite
Entry, Mid Level
$75K/yr - $85K/yr
2+ years expGreen House Agency, Inc is an integrated creative engagement agency focusing on cultivating creativity and brand engagement. The On-Premise Market Manager is responsible for expanding a premium non-alcoholic beverage portfolio in the Food Service On Premise channel, working closely with sales and marketing teams to drive brand awareness and achieve performance goals.
AdvertisingMarketing
Responsibilities
Creates pre-sold consumer demand by increasing brand awareness and brand love in designated market, driving consumers to request and purchase
Understands and works with management on the route to market and inventory levels by being aware of current inventory and out of stock situations by distributors, and by alerting management to possible fluctuations in demand
Analyzes entire account base by consistently visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable
Prepares and delivers professional sales presentations to customers by balancing the brand’s priorities and customers’ needs to include selling new products, cold box placements, drink menus, and promotions
Ensures maximum brand visibility within accounts by using effective and current point of sale materials when appropriate
Identifies opportunities & propose strategic initiatives & event participation to based on understanding of local market
Drives development and implementation of Guest Marketing programming to enhance the brand’s presence in the On-Premise channel, delivering best-in-class execution
Attains standards of performance goals (KPIs) by achieving the distribution, program, and activity goals as set by management
Secures programming in compliance with all state and local laws and aligns with client corporate directives
Ensures that all financial resources are driving the brand(s) growth objectives
Collaborates with Regional Field Marketing teams to ensure consistent reporting and communication cadences (monthly/quarterly business review)
Delivers post-program and market activity reports to internal and external stakeholders promptly
Ensures proper budget management via expense report submission bi-weekly in Concur
Inventory and asset management
Serves as the primary point of contact for regional and local Trade Advocacy groups and industry trade events
Serves as the primary point of contact for influential beverage alcohol suppliers and brand ambassadors
Stays current of all industry trends (alc and non-alc), influential account openings and key local-market on-trade personalities
Conducts engaging brand trainings ensuring the “perfect pour” strategy
Qualification
Required
2+ years of beverage or CPG Sales & Marketing experience; adult beverage experience preferred
Adept at networking, selling, and interacting with diverse groups of people
Excellent communication, articulation, presentation, and public speaking skills
Ability to develop and maintain effective working relationships with all extended sales and brand team members
Strong business acumen, including; Microsoft Office, professional communication, presentation development
Understanding of efficiencies by leveraging opportunities against multiple resources
Willingness to work unconventional hours (late nights and weekends)
Must be willing to live in the focus market
Must have a valid driver's license and be able to travel (drive) through the designated market area
Ability to lift weight in excess of 40 lbs
Ability to carry weight in excess of 40 lbs
Ability to sit/stand for prolonged periods of time
Ability to pick up and transport POS, event equipment, and product
Preferred
Bi-Lingual (English/ Spanish) is a plus
Benefits
Bonus Potential: 10%
Auto Allowance: $600 per month
Communication Allowance: $150 per month
Wellness Benefit: $50 per month
Medical, vision, and dental insurance available
Company
Green House Agency, Inc
Green House is an independent Brand-to-Demand agency powered by the frontline, built to turn strategy into action and moments into momentum.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Kevin Gurdon
Coca-Cola Influencer, Brand Partnerships & Events Lead
Thomas Barker
Chief Engagement Officer
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