City of Pontiac, Michigan USA - Government · 16 hours ago
Public Relations/Social Media Specialist
Pontiac, MI, US
Full-time
Onsite
Mid, Senior Level
$61K/yr - $98K/yr
5+ years expThe City of Pontiac is a government organization seeking a Public Relations/Social Media Specialist. This role involves promoting the city through effective communication strategies, managing social media presence, and assisting with event planning and marketing efforts.
GovernmentProperty DevelopmentSocial
Responsibilities
Assist departments with marketing and promotion as needed, including acting as an ambassador to the property, collaborating with representatives of other organizations, interacting with media as needed and assisting in the planning and execution of events
Develop and implement social media posting strategy consistent with operational goals on coordination with Administration and Director
Write effective copy for press releases, website, social media and promotional literature
Responsible for developing, scheduling and monitoring activity on digital platforms, assessing feedback and responding in accordance with best practices as set forth by industry standards
Assist with creative on digital platforms including: scheduling photographic and video shoots, coordinating information/images with subject matter experts, graphics creation, editing, etc
Monitors and maintains social media assets, consistent brand utilization and promotions in support of administration initiatives
Assist with setting up equipment (at City and scheduled event locations) as required
Implement measurement tools to quantify and grow social media presence and other communications strategies in accordance with strategic plan
Ensures regulatory compliance within area of responsibility and reporting potential issues to management
Maintains strict confidentiality in all departmental matters
Ability to adapt to changing situations, collaborate with personnel and solve problems
Qualification
Required
Bachelor of Arts with a focus on digital marketing, communications, journalism or some focus on print production
In lieu of a Bachelor's degree, the equivalent to at least five years full-time professional experience (portfolio required) working for a public relations or marketing agency, news outlet, government office or non-profit
Strong oral and interpersonal skills, can communicate professionally, effective and concisely with ease
Sharp writing skills. Has some experience drafting formal media-facing and executive-ready documents
Excellent organizational skills and meticulous attention to detail
Proven ability to juggle multiple tasks, prioritize your to-do list, be resourceful and complete responsibilities in a fast-paced environment
Understand timelines and plan accordingly to meet deadlines
Ability to adapt to changing situations and problem solve
Experience with PR platforms including Cision and/or Trendkite
Experience with Photoshop (basic skills) marketing
Preferred
Ability to speak, write and translate Spanish a plus
Spanish preferred but not required
Company
City of Pontiac, Michigan USA - Government
Located in Oakland County, at the crossroads of Woodward Ave., M-59 and Telegraph Road, a short distance from Detroit and Flint Michigan's airports.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$0.3MKey Investors
Consumer Product Safety Commission
2024-07-02Grant· $0.3M
Recent News
DBusiness Magazine
2025-04-08
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