Starboard Group · 14 hours ago
Sales Manager Luxury
Miami, FL
Full-time
Onsite
Senior Level
5+ years expStarboard Group is a company focused on luxury and resort retail, and they are seeking a Sales Manager to drive on-property sales performance at their resort locations. This role involves collaborating with various teams to enhance sales strategies, support marketing initiatives, and ensure operational readiness while achieving financial targets.
TourismTravelTravel Agency
Responsibilities
Serve as the primary driver of on-property sales performance, ensuring the Starboard Resort meets revenue, margin, and profitability goals
Monitor daily/weekly/monthly sales performance to identify trends, risks, and opportunities—and take timely, effective action
Develop and execute property-level sales plans aligned with occupancy, guest behavior, seasonality, and local dynamics
Implement KPIs, selling programs, coaching tools, and productivity drivers that elevate selling effectiveness and strengthen conversion
Partner with the Luxury & Resort Marketing & Events team to support the execution of marketing, promotional, visual presentation, and event activity—and provide clear, data-driven feedback on their impact to sales and guest engagement
Look for learnings and best practices from Starboard’s cruise business that can be applied to enhance or optimize the resort retail model
Provide flexible commercial support to the Luxury Division when needed
Partners closely with the Starboard Luxury & Resorts team and Starboard Group’s Merchandising & Planning team to evaluate product and brand performance
Contribute insights and recommendations that help inform assortment strategy and inventory decisions
Identify opportunities to improve revenue density through newness, high-margin categories, and vendor activations
Share guest feedback and on-property observations to support seasonal buying and assortment evolution
Ensure operational readiness that enables strong selling—including inventory flow, replenishment accuracy, and stockroom organization
Maintain clean, guest-ready store environments that support engagement, storytelling, and conversion
Conduct operational reviews with store manager to identify and close gaps that may impact sales performance
Support consistent execution of the retail operating model across all resort boutiques
Partner in recruitment and hiring decisions for store teams
Support performance reviews and development planning
Identify high-potential talent to build bench strength and support future growth across the resort portfolio
Coach store managers and sales teams to strengthen selling behaviors, guest engagement, and performance discipline
Deliver ongoing sales and service training tailored to each resort’s environment, guest mix, and opportunity areas
Share best practices across properties to build a collaborative, high-performance sales culture
Facilitate clear and proactive communication between field teams and the Miami support office
Build strong relationships with resort leadership across properties to align on guest experience, business priorities, and commercial opportunities
Work closely with the Luxury & Resort Marketing & Events team on marketing initiatives, visual presentation updates, event programming, and communications
Identify cross-department opportunities across spa, F&B, guest services/reception, entertainment, loyalty, and other resort touchpoints to cross-promote retail and create synergies that drive traffic and sales
Recommend marketing opportunities that enhance retail visibility and guest engagement across the broader resort environment
Collaborate with each resort’s loyalty team to identify promotional synergies, guest benefits, and partnership opportunities that support retail sales
Provide timely, data-driven feedback on the commercial impact of events, campaigns, and activations
Partner with Finance, Merchandising & Planning, Operations, and other support teams to ensure cohesive execution of commercial priorities
Support new store openings, assortment transitions, and select cross-divisional initiatives
Qualification
Required
5+ years of experience in retail sales leadership within specialty, lifestyle, luxury, or hospitality-driven environments
Demonstrated success driving strong sales and margin performance
Strong analytical skills with the ability to interpret sales, product, and inventory reporting
Excellent communication and relationship-building skills across all levels
Experience coaching selling behaviors and driving team performance
Ability to travel regularly (50–75%)
Highly organized, proactive, and effective in a fast-paced, entrepreneurial environment
Is financially driven and motivated by achieving sales and margin targets
Understands how product mix, selling behaviors, marketing, events, service, and operations influence financial outcomes
Quickly identifies performance gaps and takes decisive, informed action
Builds strong cross-functional relationships that unlock resort-wide revenue opportunities
Operates with agility, resourcefulness, and a performance-first mindset
Supports cross-division needs when needed while maintaining primary focus on the Starboard Resort
Company
Starboard Group
From its origins in 1958 charting new courses in the duty-free industry, Starboard has always been more than just a retailer—we're curators of vibrant experiences that enrich every vacation.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2000-01-25Acquired
Leadership Team
Lisa Bauer
President and Chief Executive Officer
Frida Galvan
Executive Assistant to CMO and VP, Merchandising and Planning
Recent News
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