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The Coca-Cola Company · 9 hours ago

Director, Customer Marketing - Small Store

Atlanta, GA

Full-time

Onsite

Lead/Staff, Director/Executive

$169K/yr - $200K/yr

5+ years exp

The Coca-Cola Company is a global beverage leader committed to refreshing the world and making a positive impact. The Director of Customer Marketing will lead customer marketing initiatives for assigned customers, collaborating with various teams to create effective marketing strategies and drive customer engagement.

Consumer GoodsFast-Moving Consumer GoodsFood and BeverageManufacturing

Comp. & Benefits

No H1B

Responsibilities

Lead customer marketing for assigned customer

Represent the Category Organizational Unit (OU) platforms/programming/innovation to the customer and customer team

Responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing path to purchase platforms

Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment

Collaborate with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing

Focus on long term (3-5 year) market and customer marketing platforms

Qualification

Customer Marketing ExperienceBusiness AnalyticsFinancial Management ExperienceDigital & Social KnowledgeCreative ExperienceCross-Functional Team LeadershipSales ProcessAccount ManagementCustomer Relationship Management (CRM)Sales ManagementPitch PresentationsConsultative Sales ManagementBusiness InsightsSales ForecastingNational Account SalesCustomer Service ManagementBusiness DevelopmentLeadershipResults-OrientedCommunicationDecision MakingNegotiation

Required

Bachelor's degree required; MBA or other graduate degree preferred

5 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred

Experience leading and being a part of cross-functional teams

Customer Marketing Experience

Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability

Selling experience and collaborating for value

Significant customer marketing and business analytics

Financial Management Experience

Significant Creative Experience inclusive of working with or for creative shopper agencies

Digital & Social Knowledge & Experience inclusive of customer media platforms

Inspire customer to engage in compelling and irresistible customer marketing platforms

Senior level Customer Management Skills

Experience building, monitoring and implementing sales and marketing plans across customer

Advanced Strategic and Creative Thinking

Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results

Previous Customer/Shopper/Region/Channel Management experience

Demonstrated personal influencing ability