Apply on Employer Site

Campari Group · 6 hours ago

Off-Premise Associate Customer Marketing Manager - National & Regional Accounts

United States

Full-time

Remote

Mid Level

3+ years exp

Campari Group is a major player in the global branded spirits industry, and they are seeking an Associate Customer Marketing Manager to support the National Account Off-Premise team. This role involves managing operational, analytical, and program-related deliverables to ensure seamless execution of marketing plans for priority customers and brands.

Consumer GoodsFood and BeverageManufacturingSustainabilityWine And Spirits

Responsibilities

Partner with the Customer Marketing Manager (CMM) and NAOFF sales teams to adapt national plans for local execution

Help develop and refine customer‑specific selling stories and update key selling tools to inform retailer pitch work

Build strong working partnerships across Brand Marketing, Sales Leadership, and key customers; supporting consistent communication across teams

Collaborate with the CMM to develop annual customer‑specific plans for key retailers

Create quarterly programming decks summarizing recommended programming and rationale

Lead development of Innovation and VAP decks for National Accounts and Regional Sales teams

Help to translate annual marketing plans for distributors; align support with distributor goals

Monitor market trends and provide proactive recommendations

Support key Sales and Distributor meetings, including Quarterly Business Reviews

Prepare internal Customer Marketing presentations for cross‑functional partners

Manage vendor POs, ensuring timely invoicing and accrual accuracy

Oversee submission of Legal partnership documents (NDAs, MSAs, SOWs, etc.)

Contribute to smooth communication across Customer Marketing, Brand Marketing, National Accounts, and Field Sales

Develop customer‑specific merchandising tools to support display execution across formats; optimize budgets and follow up with field teams for execution and documentation

Coordinate sampling vendor partners and ensure POS readiness for demos

Research and execute third‑party tie‑ins in partnership with the CMM

Partner with the CMM, NAM, and Sales to ensure flawless execution of sold‑in programs

Measure and evaluate program performance; share insights and recommendations with Marketing and Sales

Collect Sales feedback on programming and POS to improve future planning

Track agency budgets and provide input on annual SOWs and burn reports

Share insights cross-functionally to support continuous improvement and future planning

Qualification

Customer/Trade MarketingSyndicated Data ExperienceBeverage Alcohol ExperienceProgram Development SkillsAnalytical CapabilitiesProject ManagementMultitasking SkillsAttention to DetailCommunication Skills

Required

3+ years in Customer/Trade Marketing, CPG/Bev Alc Brand Marketing, or Retail Media

Experience in adjacent customer, trade, or commercial marketing roles will be considered, provided the candidate demonstrates strong off-premise or customer-focused marketing fundamentals

Beverage alcohol experience required; spirits experience preferred

Bachelor's degree in Business, Marketing, Communications, or related field

Strong program development skills; ability to translate insights into action

Experience managing agencies through planning and execution

Understanding of basic budgeting principles

Exceptional attention to detail

Strong written and verbal communication skills

Ability to prioritize effectively and manage multiple workstreams without compromising quality

Strong planning and analytical capabilities

Creative and solutions‑oriented problem solver

Ability to work independently and collaboratively across teams

Capable of managing multiple projects simultaneously